The Business of Events is designed for senior management who are responsible for achieving sales, revenue and marketing targets, or manage operational delivery. 

Senior representatives from companies including Melbourne Convention and Exhibition Centre, Sydney Showgrounds, APPEA, Commonwealth Bank, Adelaide Convention Centre, Willoughby City Council, Hyatt Hotels and Resorts, Krispy Kreme, Hyatt Place Melbourne, Tourism Western Australia, Destination NSW, Ashurst and more, have confirmed their attendance



  • Account Director
  • Business Development Director
  • Business Development Manager
  • Commercial Director
  • Creative Director
  • Director of Hotel Operations
  • Directors of Sales and Marketing
  • Event Director
  • Event Manager
  • Facilities Manager
  • Finance Manager
  • Finance Director
  • General Manager
  • Group Sales Manager
  • Key Accounts Director
  • Legal Counsel
  • Managing Director
  • National Sales Manager
  • Operations Manager
  • Revenue Manager
  • Small Business Owner
  • VP Sales

Industry Segments:

  • Associations
  • Conference Organisers
  • Event Agencies
  • Exhibition Organisers
  • AV/Staging Companies
  • Venues
  • Attraction Operators
  • Catering Companies
  • Hotels (Groups and Boutiques)
  • Airlines
  • Convention Bureaus
  • Tourism Bodies
  • Local, State and Federal Government
  • Industry Associations and Bodies
  • Financial Institutions 
  • Professional Services (Legal and Consulting)

Just some of the benefits of attending:

You’ll learn from the highest quality speakers
including acclaimed international keynotes, from both within the industry and outside it.

You’ll build strategic relationships
and share best practice with industry professionals.

You’ll gain
practical advice

that you can take away and implement into your business.

You’ll be helping to shape the future
direction of the Australian business events industry.

You’ll benefit from extended networking
time, including reception drinks for all attendees on day one.

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