WHAT YOU’LL TAKE AWAY

Exploring the theme Powering Growth, The Business of Events will delve deeply into a range of topics affecting the industry.

Here’s what you can expect to learn:

GROWTH

Learn how you can take advantage of the way Australia is positioning itself within the global marketplace and hear international growth success stories. Understand how the future plans of major events can impact your business and unearth new market opportunities. 

TECHNOLOGY

Rapid changes in technology are having a major impact on this sector. Find out how to use technology as a marketing and operational aid. You’ll takeaway proven digital strategies and understand the power of Big Data and personalisation. Open the door for attendees to your events with the ideal sales tools: AR and VR.

EVENT SAFETY

Today, event safety is far more complex with local events looking to major events for models that ensure safety for all stakeholders. You’ll understand the changing face of safety and what all stakeholders involved, including hotels, venues and organisers need to do.

SALES GROWTH

Get practical insights into how data is a key driver of sales growth, and how you can customer-centric cultures.

FUTURE PROOFING

The events industry is a growth hub in Australia, but to be part of it you need to know how to future proof your business. Learn the latest findings in the future of security, travel, tourism, corporate travel, aviation, hospitality and hotels.

EVENT DESIGN

Rethink the way your business can create memorable experiences. Discover next-level catering by using food as entertainment and the latest data on event design trends, colours and products.

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LAW, GOVERNANCE & CYBER SECURITY

Without these basics being done properly, your business could be in jeopardy. Learn about contract law, risk mitigation and cyber security.

BUSINESS MODELS

Sit down for an in-depth two-way conversation “campfire session” between bureaux and members. Here you’ll learn what each bureau’s role is, what benefits members can get and which is the right one for you.

EVENT MANAGEMENT

Hear from international speakers and major events as they share insider info and “out-of-the-box” ways to plan and event. 

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MARKETING & PR

Understand event marketing ideas that work to engage your audience before, during and after your event, including PR strategies to enhance your business. Learn how to market your business in a way that is outside of the norm.