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Technology for your next event

Using technology to unlock the power of your next event

Posted on February 4th, 2020 in AI for Events, Blog, Customer-Centricity, Event Safety, Event Security, Industry Insight

Events in Australia are more popular than ever and every year our guests are always looking for more from their visits.

As technology advances, the opportunities that are available to us grow and grow. Incorporating new tech into your marketing strategy is a great way to create better experiences for all.

So what benefits can we get from advanced technology?

Increased security

Physical and cyber security are of increasing concern to event organisers. Thankfully, advances in technology have made it easier than ever to keep your event safe and protected.

From drones flying above crowds and face recognition provided by the likes of Tomorro, there are budget-friendly options to help you ramp up security. Even having a human presence on the door can give a sense of safety and security to your attendees.

In terms of cybersecurity, events in Australia are a huge target. Australia is a vastly wealthy country and if one of your attendees is rich, it makes you a target. If someone can crack one of your passwords or find a weak link in your security, it gives them access to the details of all your speakers, vendors and guests.

Making sure that everyone in your team understands the importance of security will help you keep a tight ship.

Enhanced exhibitions

Simply put, audiences are getting bored of the same old format and they want to see something that meets their needs in a memorable or extraordinary way.

With the right strategy in place, technology can help you achieve your goals. From simple things like video feeds of popular speakers (both on-site and online) to the more futuristic aspects of virtual and augmented reality, there are more ways than ever of achieving your goals.

Not quite yet, but soon, we’ll also be able to make use of the incredible speeds of 5G internet, which is going to open up a lot of doors very, very quickly.

Digital marketing

Each of us has an infinite world at our fingertips, whether we’re scrolling on our phone or typing at a computer. Utilising these devices to make sure that our audiences know about our events and their benefits is a no brainer.

However, there’s a very big difference between a standard and a well-planned digital marketing strategy.

One of the most important things is to consider when you speak to your audience. Most modern strategies include a variety of touch points. You need to make your audience aware of your event, give them information when they’re weighing up the decision to go, immediately after they’ve bought a ticket, in the run up to the event and then after the event.

There are plenty of ways you can do this, from written blog posts to video interviews, but the more content you can deliver to your guests and potential guests, the better the overall experience will be.

Find out more about how to implement technology at all stages of your event planning at The Business of Events 2020. Notable sessions include ‘Event Technology – making the impossible, possible’ and ‘Digitile – the perfect blend of digital and tactile to enhance the human interaction’. View the full schedule here or book your ticket here.

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