Vanessa Cowell TBOE 2020

Venessa Cowell

Head of Food Events, Nine Entertainment

A strategic event professional focused on creating, developing and delivering exceptional lifestyle and food events. Venessa’s career and passion lies in using a creative and commercial lens to add value for partners, consumers and industry integrating content and commercial realities authentically. As Head of Food Events, Venessa and her team deliver over 50 world class events for over 1 million  participants and visitors across Australia each year with Good Food Month, The Night Noodle Markets, Australia’s Top Restaurants Awards and The Curated Plate Festival. Venessa has led event development through execution for Hospitality, Tourism, Food, and Destination events.

9:40am | Dare to think Differently

Panel Discussion: Unlocking the Impact of your next event

‘Events’ describe a wide range of activities from conferences to community days, gala dinners to festivals.
Planning an event can often be formulaic, following a list of priorities to reach a result. But events can be so much more – they have the power to change perceptions and behaviours, they can connect us in a world where technology is driving isolation, they can educate and enlighten us.

The panel of industry leaders come from diverse backgrounds within the events sector, and will challenge you to think bigger, push the boundaries and open your mind to new ideas. Drawing on their own experiences they will openly share ideas and answer your questions on how you can unlock the value and deliver a lasting positive impact at your next event.

Session Takeaways:

  • What questions should you be asking to push your event to the next level?
  • How to identify your event strengths and maximise them?
  • Does technology assist with unlocking the impact of your event?
  • Leveraging your environment to enhance your event experiences
  • Understand how to develop measurement tools to validate business strategies around events
  • Discover exciting tools and techniques to enhance the outcomes of your event

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