Simon Latchford The Business of Events

Simon Latchford

CEO, Visit Sunshine Coast Ltd

CEO of Visit Sunshine Coast, Board member of Sunshine Coast Major Events Board and Association of Australian Convention Bureaux, Simon is also Chairman of the Queensland Regional Tourism Organisation Committee and is a member of Queensland Tourism Industry Council Tourism Workforce Steering Committee, Australia China Business Council Tourism Working Group, Sunshine Coast Business Awards Management Committee as well as the Sunshine Coast Chamber Alliance Management Committee.

Simon has been involved at senior levels in the marketing and development of regional tourism destinations such as The Margaret River Region in WA and the Whitsundays and Sunshine Coast in Queensland.

9:40am | Dare to think Differently

Panel Discussion: Unlocking the Impact of Your Next Event

Events have the power to change perceptions and behaviours, to connect us in a world where technology is driving isolation, to educate and enlighten us.

Our panel of industry experts will challenge you to think bigger, push the boundaries and open your mind to new ideas.

Key Learnings:

  • ¬†FOMO. How to create it.
  • How to get the most from the latest tech.
  • Leverage event environment to enhance the experiences.
  • How to increase visitation to your regional town or city.
  • Association events: How to increase revenue & membership engagement.
  • Measurement tools to validate business strategies around events.

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