Richard Woodward

Richard Woodward & Associates

Richard Woodward facilitates strategy workshops and planning days, and trains business development teams helping event organisers to attract the right sponsors and partners to their events and the right events to their venues.

He likes to work with people that have a passion for their business, organisation or cause and who are committed to improvement. Since setting up in 2004 he has worked with leading players in the arts, culture, charity, health, environment, sport, tourism, event, education, association, government and business sectors.

Leading event organisers Richard has worked with in the last three years include Museum of Contemporary Art, National Museum of Australia, Biennale of Sydney, Botanic Gardens and Centennial Parklands, Fairfax Events, Diversified Communications, Taronga Zoo, CanTeen, and St.Vincents’ Curran Foundation.

Prior to starting his own business in 2004, Richard held senior marketing, business development and sponsorship roles in Australia and the UK for Commonwealth Bank, KPMG, RAC, Stadium Australia and the Sydney Opera House and has worked on both sides of sponsorship including National Sponsorship Manager at CBA.

Richard has two books ‘Business Development That Works’ (2013) and ‘How to Attract and Retain Sponsors and Partners’ (2017) available from his website www.richardwoodward.com.au and major book retailers.


11. 00 am – 12.30 pm | Friday 8th February 2019

How to Attract and Retain Sponsors and Partners?

Sponsors and partners deliver multiple benefits to events. In this highly practical session, Richard will discuss business development techniques to help you attract and retain sponsors and partners to your events including:

  • The benefits sponsors and partners bring to events
  • How to create real value for sponsors and partners
  • Strategies for effective servicing and retention

For more information on all our powerhouse speakers click here and be sure to check back in as more will be announced soon!