Richard Woodward

Richard Woodward & Associates

Richard Woodward facilitates strategy workshops and planning days, and trains business development teams helping event organisers to attract the right sponsors and partners to their events and the right events to their venues. Since setting up in 2004 he has worked with leading players in the arts, culture, charity, health, environment, sport, tourism, event, education, association, government and business sectors. Leading event organisers Richard has worked with in the last three years include Museum of Contemporary Art, National Museum of Australia, Biennale of Sydney, Botanic Gardens and Centennial Parklands, Fairfax Events, Diversified Communications, Taronga Zoo, CanTeen, and St.Vincents’ Curran Foundation.


11. 00 am – 12.30 pm | Friday 8th February 2019

How to Attract and Retain Sponsors and Partners?

In this highly practical session, Richard will discuss business development techniques to help you attract and retain sponsors and partners to your events.

Session take outs:

  • gain effective strategies to build business development teams and generate the revenue required to achieve KPIs
  • acquire new and proven strategies for sponsor and partner servicing and retention
  • obtain a repeatable method and clear process that has been developed and refined through year of business experience and across a of variety of sectors to propel and create real value for sponsors and partners