Linda Tillman The Business of Events 2020

Linda Tillman

CEO, Tilma Group

If there was a gold sticker for the ‘Person most passionate about tourism and events in regional Australia’ Linda would get one. Linda has worked in tourism, events and marketing for 15 years. Linda’s ‘sixth sense’ is her ability to spot opportunities, and guide towns and events on using marketing to lure visitors to the country and therefore boost regional economies.

11:30am | Unlocking the Value of Events

Integrating Events into Your Marketing Plan

Events are an effective way to influence customers, prospects, members and stakeholders. This session will explore how different organisations from corporate to local government develop and implement a truly integrated plan and delve into the commercial benefits.

Key Learnings:

  • How to put your region on the map.
  • Proven strategies to drive community engagement.
  • Storytelling: transforming the ordinary into the extraordinary.

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