CEO, Tilma Group
If there was a gold sticker for the ‘Person most passionate about tourism and events in regional Australia’ Linda would get one. Linda has worked in tourism, events and marketing for 15 years. Linda’s ‘sixth sense’ is her ability to spot opportunities, and guide towns and events on using marketing to lure visitors to the country and therefore boost regional economies.
11:30am | Unlocking the value of events
Events are a key part of an integrated marketing plan, and an effective way to influence customers, prospects, members and stakeholders. This session will explore how different organisations from corporate to local government develop and implement a truly integrated plan and delve into the commercial benefits of this approach.
- Understand what it means to have an event program as part of an integrated marketing plan
- Learn how this is implemented in different situations
- Discover the commercial benefits of this approach