Leonie King headshot

Leonie King

Team Leader Festival and Events, City of Greater Dandenong

Leonie King is an events all-rounder with 17 years experience working in the local government sector. Heading the Festivals and Events team at the City of Greater Dandenong, she first developed Springvale Snow Fest in 2013. Under her leadership the event continues to grow and thrive, in 2019 attracting 40,000 people to Springvale in a single day . Leonie leads a team of four with a prolific output, delivering seven major annual events for the council each year. Prior to local government, Leonie worked in advertising as a Media Planner/Buyer.

12:00 pm | Creating Conversations

The Power of Community Engagement

Leonie will explain how a Community Engagement approach helped Springvale Snow Fest became an immediate hit, attracting 10,000 people in its first year. Using deep dive Community Engagement tools and techniques, the event gathered the right information and partnerships that led to this innovative combination of snow and Asian street food, winning a number of industry awards along the way.


Key Learnings:

  •  Step-by-step processes for the deepest engagement
  • Mining for Community Engagement gold
  • How to engage influencers to become your ambassadors
  • Identify a powerful yet rarely used community promotional channel. AND, it’s free!

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