SPEAKERS

Jeff Sanders

CEO, Beyond Analysis Australia

Jeff is one of Australia’s leading data-driven marketing agency specialists. At Beyond Analysis he helps transform businesses and brands, using actionable insights from data to create customer value. His career has been built around understanding human behavior at an individual level, most importantly – what makes people interact, buy, buy again and remain loyal. Jeff has had an extensive career in advertising & direct marketing, with senior roles in several leading network agencies including DDB/RAPP, Global Red, Leo Burnett, Saatchi & Saatchi, Ogilvy and Dentsu BWM.

Session

1.40 pm – 2.30 pm | Thursday 7th February 2019

Panel: Data as a Driver of Growth and Change 

Hear how specialists, across a broad range of organisations, analyse relevant data to maximise business outcomes. Data experts will discuss the changing role of data in marketing, the intersection of data and events, data partnerships, data sharing and governance and understanding attitudes for data collection insight.

Session take outs:

  • how to effectively manage data to understand the customer journey (and how to track individuals engagement points)
  • the future role of data utilisation in marketing
  • how to collaborate within designated sector
  • how to ensure secure data exchange
  • how to consolidate multiple data sources

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