SPEAKERS

Helen Sawczak

National CEO, Australia China Business Council

Helen started her career as a corporate lawyer at international law firms both in Australia and overseas. In Australia, Helen worked in the China practice of MinterEllison, and then moved to Moscow and Kazakhstan to work for Clifford Chance, acting for European and American clients participating in the privatisation of former Soviet state industries. After returning to Australia, Helen worked as in-house counsel with Alcoa and Telstra, and then moved into senior management roles at Australia Post and ANZ Bank. Helen studied Mandarin throughout her secondary and tertiary education, which included three long-term study trips to Nanjing University and Fudan University in Shanghai. More recently Helen undertook Chinese postgraduate studies at the University of Melbourne and graduated in 2016 with First Class Honours.

The Australia China Business Council is a membership based organisation dedicated to promoting trade and investment between Australia and China. ACBC has a Branch in every Australian State and Territory, holding hundreds of information and networking events each year to assist Australian and Chinese companies to connect.

Session

10. 35 am – 11.35 am | Thursday 7th February 2019

Panel: The Business of Making an Australian Event an International Success: lessons learnt from successful high profile events produced in Australia which have both local and international audiences

The opening panel will ‘set the scene’ on the business aspect of the events sector within Australia. Taking the position of CEOs who lead high profile successful events and senior level influencers to and within the sector, the panel will discuss the highs and lows of the events business and what we’re doing right (and wrong) with Australia’s position within the global marketplace. The focus will be on lessons learned and how you can apply this to your business to also achieve success.

Session Take Outs:

  • key areas for success
  • what to be avoid for failure
  • the ins and outs of the Australian market
  • attracting the Australian audience in addition to understanding the international marketplace.

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