Deborah Edwards

Associate Professor, UTS Business School, University of Technology Sydney

Associate Professor Deborah Edwards is Director (Postgraduate Research) in the Business School, University of Technology Sydney. She is a Research Associate of the Business Intelligence & Data Analytics (BIDA) Research Centre. She values collaborating with industry and works with a number of high profile industry partners including BESydney, the Joint Meetings Industry Council, and the ICC Sydney. Her recent publications include Outcomes and challenges of an international convention centre’s procurement strategy (2019), Business Event Legacies (2019), Feeding Your Performance (2018), The Power of Conferences (2017) and Conferences as Catalysts for Thriving Economies (2016). Her philosophy is to deliver academic research that is co-produced with, and communicated to, industry and relevant stakeholders in a meaningful way.

11:00am | Unlocking the Value of Events

The Real Long-Term Value of Your Event Program

Professors Edwards and Foley from the University of Technology Sydney have recently published the results from a multi-year study (commissioned by the Joint Meetings Industry Council and Business Events Sydney) looking at the legacy benefits of business events. Defining the purpose of your event and measuring its success, is key to understanding the long-term value of your event. In this presentation, they will outline the “Six Golden Rules for a Highly Successful Business Event” which can assist your organisation in measuring far more than satisfaction.

Key Learnings:

  • The importance of business event legacy and its impacts.
  • How to achieve positive event legacy.
  • Three golden rules for measuring the legacy impacts of your event.

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