SPEAKERS

Claire Cahill The Business of Events

Claire Cahill

Head of Experience Marketing, Asia Pacific – Adobe

Clare Cahill is Head of Experience Marketing for Asia Pacific. Having worked in the Graphic Arts industry for over 20 years in both the UK and Australia, Clare made the permanent move here in 2000.

Joining Adobe in 2006, just prior to the Macromedia acquisition, she has been in the world of all things Adobe since CS2. Clare was the marketing lead on the launch of Creative Cloud in ANZ, before heading up the marketing for the subscription service in Asia Pacific.
In her current role, Clare states she has the best job in the world as she gets to cause goose bumps; visceral connections, that deepen engagement between customers and the Adobe brand, to drive exemplary business results.

11:30am | Unlocking the Value of Events

Integrating Events into Your Marketing Plan

Events are an effective way to influence customers, prospects, members and stakeholders. This session will explore how different organisations from corporate to local government develop and implement a truly integrated plan and delve into the commercial benefits.

Key Learnings:

  • How to put your region on the map.
  • Proven strategies to drive community engagement.
  • Storytelling: transforming the ordinary into the extraordinary.

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