SPEAKERS

Carmen Bekker to be speak at The Business of Events

Carmen Bekker

Partner, Customer Brand and Marketing Advisory, KPMG Australia

Carmen has more than 20 years’ experience servicing leading international brands in London, Europe and Australia. Carmen was Management Partner and European Marketing Director for flagship WPP agency, J Walter Thomson London, and prior to this Business Director at Saatchi & Saatchi in London and Sydney. She has developed transformational strategy and campaigns for major global brands such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Debenhams and Qatar Airways. In her role at KPMG, Carmen will focus on guiding business and brand leaders on topical issues such as brand strategy, consumer insight, media transparency, marketing integration, speed of change and new technologies, creating meaningful customer influence and marketing spend accountability.

Session

1:30 pm | Friday 8th February 2019

What keeps Australia’s Business Leaders up at night?

What are Australian business leaders really concerned about when they look toward 2019? Certainly, there’s no shortage of theories. Carmen Bekker and Amanda Hicks will provide insight into KPMGs report on the TOP 10 Issues Facing Australian Business Leaders. KPMGs research practice engaged a broad spectrum of leaders from a diverse range of industries – 220 leaders, some with fewer than 50 employees, others running companies with revenues over $1billion, across both public and private sectors to ascertain what business leaders are really concerned about when they look toward 2019. What made the Top 10 most significant issues for 2019 may surprise you and doesn’t include energy, government efficiencies; climate change; health, aged care and disability; education and the changing nature of work. Session take outs:

  • understand the biggest pressure points for business leaders, why an issue made the Top 10, where it’s headed in 2019, and how it should be tackled
  • how you can leverage the insights from this report to lead your organisations in the year ahead
  • understand what organisations are implementing to combat challenges in more strategic and nuanced ways

2.00 pm | Friday 8th February 2019

Fireside Chat – KPMG

In this fireside chat, Laura Schwartz will further drill down with Carmen Bekker, Partner, Customer Brand and Marketing Advisory, KPMG Australia and Amanda Hicks, Partner, KPMG Acuity, on specific components/issues outlined in the presentation through a range of questions in addition to opening up the discussion to the audience through Q&A.

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