Beverley Williamson headshot

Beverley Williamson

General Manager, Business Development and Bids, Melbourne Convention Bureau

Beverley Williamson is the General Manager, Sales with Melbourne Convention Bureau. Since Beverley joined MCB in 2007 she has held the positions of Senior Bid Manager; Associate Director Convention Sales and Director Bids and PCO Partnerships. Before joining MCB, Beverley held positions with Freehills (Melbourne) as Event Manager; Fox Events (Melbourne) as Director of Events; and Martlet Conferences and Exhibitions (United Kingdom) as Event Manager.

Bev is a Senior Executive with verifiable year-after-year success within a rapidly changing international environment. She is a strategic thought leader who excels in combining big picture thinking with articulate execution. She has extensive experience in international bidding, sales and business development strategies and is highly successful in building relationships with C-level decision makers. Her skill set includes government relations, member engagement, stakeholder management, budget planning and management, event legacies, commercial partnership opportunities, not for profit expertise, business growth, strategy development, revenue generation and national and international business development.

Beverley holds a Bachelor of Arts in International Tourism Management from the University of Brighton, United Kingdom.

1:30 pm | The New Action Plan

Better Together; Collaborate to Win Event Bids

Collaboration and innovation has seen Melbourne secure a number of international events recently including the World Congress of Optometry 2021 (WCO 2021). Learn from those behind the winning bids on how collaboration sets them apart. Gain insights into how working with all levels of government, local partners and industry to showcase the destinations strengths and capability to deliver, lead you toward a successful outcome.

Key Learnings:

  • Winning bids with city and stakeholder collaboration.
  • Examples of successful bids and campaigns lead by MCB.
  • What your bid submissions are missing.

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