SPEAKERS

Andrew Westacott

Andrew Westacott

CEO, Australian Grand Prix Corporation

Andrew Westacott is the Chief Executive Officer of the Australian Grand Prix Corporation (AGPC), a position he has occupied since February 2011. He commenced at AGPC in 2006 as the General Manager, Operations before later being appointed Deputy CEO and then Acting CEO.

Prior to commencing at the AGPC, Andrew started his professional life as a chemical engineering project manager before taking up senior positions in logistics, procurement and supply chain management with MasterFoods Australia New Zealand and Uncle Ben’s of Australia. He then moved into major events in 2005 and played a key part in the Melbourne 2006 Commonwealth Games as Group Manager for Venue Delivery and Capital Projects.

Session

10. 35 am – 11.35 am | Thursday 7th February 2019

Panel: The Business of Making an Australian Event an International Success: lessons learnt from successful high profile events produced in Australia which have both local and international audiences

Andrew will take part in an opening panel that will ‘set the scene’ on the business aspect of the events sector within Australia. Taking the position of CEOs who lead high profile successful events and senior level influencers to and within the sector, the panel will discuss the highs and lows of the events business and what we’re doing right (and wrong) with Australia’s position within the global marketplace. The focus will be on lessons learned and how you can apply this to your business to also achieve success.

Session Take Outs:

  • key areas and strategies to succeed
  • what to do to avoid failure
  • the ins and outs of the Australian market, including growth opportunities
  • how to leverage and capitalise on the growing Chinese market
  • how to approach expansion into international markets, including marketing internationally to grow audiences