General Manager, World Surf League Australia
Andrew Stark is the General Manager of Australia Oceania for World Surf League and Kelly Slater Wave Co. Andrew joined WSL in September 2018 after successfully serving as CEO for Surfing Australia for 9 ½ years, where he furthered his reputation as a world-class sports administrator, growing the business commercially and starting the now thriving Surfing Australia High Performance Centre (HPC) which is based at Casuarina Beach, Northern New South Wales. Andrew has a Bachelor of Business Management degree from the Queensland University of Technology and has over 20 years’ experience in sport management and the surfing industry. Andrew is a Graduate of the Australian Institute of Company Directors (2014) In 2016 Andrew completed the Harvard Business School Authentic Leadership Development Program in Boston, and in August 2018 he attended Stanford University in USA to complete a Strategic Marketing Management Executive Program. Andrew is a passionate and experienced surfer who thoroughly enjoys the ocean and everything the sport and lifestyle of surfing has to offer. He is a sports enthusiast and family man.
10. 35 am – 11.35 am | Thursday 7th February 2019
Panel: The Business of Making an Australian Event an International Success: lessons learnt from successful high profile events produced in Australia which have both local and international audiences
The opening panel will ‘set the scene’ on the business aspect of the events sector within Australia. Taking the position of CEOs who lead high profile successful events and senior level influencers to and within the sector, the panel will discuss the highs and lows of the events business and what we’re doing right (and wrong) with Australia’s position within the global marketplace. The focus will be on lessons learned and how you can apply this to your business to also achieve success.
Session Take Outs:
- key areas for success
- what to be avoid for failure
- the ins and outs of the Australian market
- attracting the Australian audience in addition to understanding the international marketplace.
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