Founder and Creative Director, Gloss Creative
Amanda Henderson has defied categorization providing creative direction and concept development to fashion and luxury markets. Amanda is a master of brand expression, creating temporary scenography of enduring emotion. Through Gloss Creative as her prolific creative platform she founded in 2001 , Amanda designs and executes exquisite projects, every installation breaking new ground. Gloss Creative elevates brands through creative renewal and specialize in the creation of highly emotive set and event design, runways, retail installations and temporary marquees.
Awarded by her peers nationally, Amanda is widely recognized as a design leader who has furthered the scope of visual merchandising beyond the retail world, her visionary expressions inspiring a new generation of designers to create visual emotion across multiple design platforms.
2:00pm | Creativity takes Courage
In an industry that has never been more competitive, to attract your audiences’ attention, you must dare to be different. This session gives you the opportunity to step into the minds of a number of successful creative professionals to see how they do things differently.
- Growing events by doing things differently.
- How and why you need to deliver more consumer-centric experiences.
- The importance of developing capability in critical and creative thinking.
- Creative and strategic tools to flip the traditional and stereotypical event.
- Tips from the professionals on how to maintain focus and productivity under enormous pressure.