Creative Director, Hook and Arrows
With over 20 years experience working across the television, music, advertising and marketing industries as a producer, general manager, creative director & strategist, Aaron Langer has developed unique expertise translating brand & product messaging into creative marketing strategies and viable programs that have earned measurable results.
Aaron began his creative career in Los Angeles, producing original television programming for Paramount, Disney, DreamWorks, CBS Studios, VH-1 & Sci-Fi Channel. He has produced award-winning soundtracks for feature film, episodic television and commercial campaigns in Australasia as well as traditional commercial campaigns for Visa, P&G, Toyota, Chanel, MasterCard & Target.
Combining his expertise in media production, storytelling, creative strategy & brand building, Aaron went to on to lead the creative vision and experiential business, at George P. Johnson (GPJ) in Los Angeles.
In 2014, Aaron began his consulting independently under his own shingle, Hook & Arrows, providing thought leadership that was often missing or lacking within traditional agencies. He created breakthrough moments for Riot Games, Microsoft, Verizon, Kia Motors and Walmart that drove conversion and transformed perception.
Aaron has lead multi-disciplinary design teams to produce some of the most spectacular and award-winning interactive & immersive environments. His unique perspective & storytelling background affords him the tools to powerfully engage audiences and create memorable experiences.
2.30 pm – 3.00 pm | Thursday 7th February 2019
Event Architecture: Mastering Brand Expression to Deliver More than Visual Impact at Events
What makes a good event, great?
Why do clients return time and again to the same agency?
How can you prove ROI post-event?
The answer is good design.
No, it’s not the right colours. It’s not the centrepieces. It’s got little to do with the decor or the food.
Come on a journey with Creative Strategist Aaron Langer as he navigates the event landscape from ‘thin briefs’ to difficult corporate middle management and everything in-between.
Learn from a master strategist that it’s all about the approach on how you can identify and translate brand expression within a live format. And how cleverly designed events have the power to transform brand perception within a single day, delivering much more than visual impact, that translates client objectives into tangible results.
For more information on all our powerhouse speakers click here and be sure to check back in as more will be announced soon!