Program Day 1

Thursday 7th February 2019


Morning tea on arrival


Official Opening and Welcome


International Keynote: Get Ready to Eat, Drink & Succeed with Laura Schwartz

The day opens with powerhouse Laura Schwartz who will get you all ready to “Eat, Drink & Succeed” as you never know when the next conversation may change your life or your business!

Laura Schwartz, Former White House Director of Events


Panel: How do we take advantage of how Australia is positioning itself within the global marketplace?

Understand how Australia is positioning itself within the global marketplace and what specific areas should be focused on for taking the best business advantage in regard to the events sector.

These panel members are shapers of the Australian market within the events sector; advisors on the Australian marketplace from an international perspective; and key sector leaders profiling Australia to international markets.

Andrew Stark, General Manager, World Surf League Australia

Andrew Westacott, CEO, Australian Grand Prix Corporation

Damien Hodgkinson, Executive Director, Melbourne International Comedy Festival

Helen Sawczak, National CEO, Australia China Business Council

Penny Lion, Executive General Manager of Events, Tourism Australia

Terese Casu, CEO, Sydney Gay and Lesbian Mardi Gras


Game on Down Under: The Invictus Games Story

Patrick will tell the story of the Games, from the early stages of planning, winning the bid, and the planning and delivery of the Games. He will also talk to the challenges of the rapid scale up and scale down of the organising committee as well as the longer term impact of the Games.

Patrick Kidd, CEO, Invictus Games Sydney 2018


Lunch and Networking


Industry Growth and The Big Picture - A Look at the Bigger Picture

Craig will assess the economic landscape with particular focus on the current and prospective growth opportunities across sectors and regions.

Craig James, Chief Economist, Commsec








Panel: Data as a Driver of Growth and Change

The session will focus on how to find and analyze relevant data to drive innovation and sales. The panel members are data specialists and the discussion concerns data in the context of a broad range of organisations and institutions with an operational and business relationship within a specific sector. Session take outs:

  • how to collaborate within the sector
  • how to simplify the outcome from the collection of all this information!
  • business scoping for data needs
  • secure data exchange
  • consolidation of multiple data sources

Security and Safety in Public Spaces

Danny will provide his interpretation of the Australian government’s Strategy for Protecting Crowded Places in the context of event and venue management. He will discuss the planning framework where vulnerability assessments must be undertaken upon which the event is overlaid and as such the planning develops from conceptual to implementation.

Danny Baade, Director, CorpSec International

Should you be serving up a side of entertainment?

Whilst numerous factors are always significant to organisers, a constant focus for guests is the catering. More and more event guests have sophisticated tastes, they’ve become accustomed to a variety of cuisines and unique culinary creations. Add into the mix that the catering can also be the entertainment for your guests – think interactive catering stations, chef displays even walking tables! This session will explore this trend and discuss the important issues you should keep in mind when designing your meeting and event menus?


Session above continues.

Panel: Leave Nothing To Chance: A Suite of Risk Areas Affecting Major Events

The panel will discuss issues from both the aspect of the general security environment in addition to the internal operations of undertaking an event. Session take outs:

  • key issue areas in regard to security for an event
  • what should be considered in regard to security and emergency management
  • what does this mean for my organisation and my role within this?

Tiny Good, Director, Showtech Australia

Simon Auston, Chief Executive, Reddawn Australia

Wayne Middleton, Principal, Reliance Risk

Danny Baade, Director, CorpSec International

Panel: Technology to enhance audience engagement - Bringing the right technology to your event

Whether the event is a business conference for 500 or an outdoor festival for 5000, how do you ensure your audience stays engaged? This panel will show you how to make it easier than ever to interact with your audience and create a more involved event.

Andrew Reid, General Manager, TEG Insights

Andrew MacColl, ANZPAC Manager, Procurement and Director of Technology, Encore Event Technologies

Nik Talevski, NextGen Mobility Program, Startrack


Building a Customer Centric Sales Culture

In today’s ultra-competitive business environment, putting the customer first is paramount to success. Phil will take delegates through some tips to ensure they drive their competitive advantage, taking a look at winning sales and customer related processes that will impact the performance and drive growth.

Phil Hunt, Director, Hunt Consultants

Session above continues.

Mastering Brand Expression to Deliver More Than Visual Impact at Events

What makes a good event, great? How can you prove ROI post-event?
The answer is good design.

Aaron will show you how a cleverly designed event has the power to transform brand perception, delivering much more than visual impact, that translates client objectives into tangible results.

Aaron Langer, Creative Director, Hook and Arrows


Afternoon Tea and Networking


The Future of Security

Michelle Price, CEO, AustCyber


Up close and personal: Learn from your peers

Peer-to-peer learning is great way to promote industry growth. In this session, our MC, Laura Schwartz, will host a casual discussion with a select group of industry leaders and get their insights and opinions on a variety of topics. We will lift the covers on what makes a successful business tick in our region, and even get some insights on what lies ahead.

Don’t miss this closing session for day one to hear the good, the bad, the ugly and the absolutely bloody fantastic of being in this business!


Closing & Networking Drinks

Exhibitions & Trade Fairs (the Organisers) reserves the right to alter key note speakers, session presenters or the conference program timetable and delivery without notice due to unforeseen reasons. Neither Exhibitions & Trade Fairs nor the Conference Program Manager accept any liability for any loss or inconvenience caused to any attending delegate under such changes.