Program Day 1

Thursday 7th February 2019


Morning tea on arrival


    Official Opening and Welcome


      Get Ready to Eat, Drink & Succeed with Laura Schwartz

      The day opens with powerhouse Laura Schwartz who will get you all ready to “Eat, Drink & Succeed” as you never know when the next conversation may change your life or your business!

      Laura Schwartz, Former White House Director of Events


        Panel: The Business of Making an Australian Event an International Success: lessons learnt from successful high profile events produced in Australia which have both local and international audiences

        The opening panel will ‘set the scene’ on the business aspect of the events sector within Australia. Taking the position of CEOs who lead high profile successful events and senior level influencers to and within the sector, the panel will discuss the highs and lows of the events business and what we’re doing right (and wrong) with Australia’s position within the global marketplace. The focus will be on lessons learned and how you can apply this to your business to also achieve success. Session take outs:

        • key areas and strategies to succeed
        • what to do to avoid failure
        • the ins and outs of the Australian market, including growth opportunities
        • how to leverage and capitalise on the growing Chinese market
        • how to approach expansion into international markets, including marketing internationally to grow audiences

        Andrew Stark, General Manager, World Surf League Australia

        Andrew Westacott, CEO, Australian Grand Prix Corporation

        Damien Hodgkinson, Executive Director, Melbourne International Comedy Festival

        Helen Sawczak, National CEO, Australia China Business Council

        Penny Lion, Executive General Manager of Events, Tourism Australia

        Terese Casu, CEO, Sydney Gay and Lesbian Mardi Gras


        Game on Down Under: The Invictus Games Story

        Hear the amazing story of the Invictus Games as Patrick provides a behind the scenes look at delivering an event of legacy and gravitas. Session take outs:

        • gain an insiders view, from the early stages of planning and winning the bid, to the planning and delivery of the games
        • understand the challenges of the rapid scale up and scale down of the organising committee
        • understand the longer term impact of the Games

        Patrick Kidd, CEO, Invictus Games Sydney 2018

        Session brought to you by:


          Industry Growth and The Big Picture - A Look at the Bigger Picture

          Craig will assess the economic landscape with particular focus on the current and prospective growth opportunities across sectors and regions. Session take outs:

          • a ‘user-friendly’ interpretation of the Australian economy as it pertains to the events industry
          • insight into the sector’s economic future
          • areas that remain untapped yet are the biggest business opportunities

          Craig James, Chief Economist, Commsec


          Lunch and Networking

            BREAKOUT ONE

            SALES GROWTH

            BREAKOUT TWO

            EVENT SAFETY

            BREAKOUT THREE



            Panel: Data as a Driver of Growth and Change

            Hear how specialists, across a broad range of organisations, analyse relevant data to maximise business outcomes. Data experts will discuss the changing role of data in marketing, the intersection of data and events, data partnerships, data sharing and governance and understanding attitudes for data collection insight. Session take outs:

            • how to effectively manage data to understand the customer journey (and how to track individuals engagement points)
            • the future role of data utilisation in marketing
            • how to collaborate within designated sector
            • how to ensure secure data exchange
            • how to consolidate multiple data sources

            Brad Moult, Head of Strategic Partnerships, Data Republic

            Jalpa Macmillan, Senior Manager, PwC Australia

            Jeff Sanders, CEO, Beyond Analysis Australia

            Louis Keating, Founder and Principal Consultant, White Box Analytics

            Security and Safety in Public Spaces

            Danny will provide an interpretation of the Australian government’s Strategy for Protecting Crowded Places in the context of event and venue management. He will discuss the planning framework and where vulnerability assessments must be undertaken. Only then can an event be overlaid, and as such, the planning develops from conceptual to implementation. Session take outs:

            • what the Australian government’s safety strategies mean for your business and how you may or may not be protected
            • understand the changing face of safety and security and why it is more important than ever
            • what areas leave your event and venue exposed
            • obtain a planning framework that must underpin every event, no matter the type

            Danny Baade, Director, CorpSec International

            Should you be serving up a side of entertainment?

            Join Lynell as she gives an insight into the latest industry trends and how her culinary team is providing clients with new and innovative ways to engage, surprise and delight their delegates. Session take outs:

            • how to use food and beverage to create memorable and shareable experiences
            • how to brief and work with the venue and catering suppliers
            • how to stay at the forefront in a world where everyone is a food critic thanks to social media

            Lynell Peck, Director of Culinary Services, ICC Sydney


            Session above continues.

              Panel: Leave Nothing To Chance: A Suite of Risk Areas Affecting Major Events

              A panel of safety experts, across a broad intersection of safety companies, will discuss the risk areas concerning the events sector including readiness testing, crowd management, safety, security, risk management, compliance and vigilance. They’ll cover issues from the perspective of both the general security environment and the internal operations of undertaking an event. Session take outs:

              • key security issues for an event
              • what should be considered for security and emergency management
              • what does this mean for my organisation and what is my role?

              Tiny Good, Director, Showtech Australia

              Simon Auston, Chief Executive, Reddawn Australia

              Wayne Middleton, Principal, Reliance Risk

              Danny Baade, Director, CorpSec International

              Panel: Technology to enhance audience engagement - Bringing the right technology to your event

              Whether the event is a business conference for 500 or an outdoor festival for 5000, how do you ensure your audience stays engaged? This panel of key solution experts and those driving the need for this technology will explore advances in event technology that is making it easier than ever to interact with your audience. Session take outs:

              • ways to evaluate all areas of an event to infuse technology that leaves attendees excited to share their experiences
              • learn what tech advancements are creating opportunities to know your audience and understand their motivations
              • find out what technology is retaining audiences year on year

              Simon Dell, Director, Switch Your Business

              Andrew MacColl, ANZPAC Manager, Procurement and Director of Technology, Encore Event Technologies

              Nik Talevski, Project Manager, eCommerce Delivery, Australia Post


              Building a Customer Centric Sales Culture

              In today’s ultra-competitive business environment, putting the customer first is paramount to success. Phil will take you through tips to ensure your event drives its competitive advantage, taking a look at winning sales and customer related processes that will impact the performance and drive growth. Session take outs:

              • learn new sales techniques and tips that will ensure growth
              • gain new processes that ‘put the customer first’, giving your business a competitive advantage

              Phil Hunt, Director, Hunt Consultants

              Session above continues.

                Mastering Brand Expression to Deliver More Than Visual Impact at Events

                What makes a good event, great? Why do clients return time and again to the same agency? The answer is good design. Aaron navigates the event landscape from ‘thin briefs’ to difficult corporate middle management and everything in-between. Session take outs:

                • learn from a master strategist that is all about the approach of how you can identify and translate brand expression within a live format
                • learn how to cleverly design an event that has the power to transform brand perception within a single day, delivering much more than visual impact
                • understand the ROO (Return On Objective) framework and why this is more important than ROI

                Aaron Langer, Creative Director, Hook and Arrows


                Afternoon Tea & Networking


                  The Future of Security

                  We all know the collection of (at least some) personal data is a component of running any event – and that we are legally required to manage that data in certain ways. But did you know that effective cyber security is much broader and is a key enabler of business growth? Join Michelle Price, CEO of not-for-profit organisation AustCyber – the Australian Cyber Security Growth Network as she covers the importance of cyber security and how all Australian organisations can grow and take advantage of the cyber world.

                  • realise the opportunity for cyber security to deliver market differentiation and drive productivity
                  • understand how personal data can be leveraged to drive customer retention and revenue

                  Michelle Price, CEO, AustCyber


                  Creating Memorable Experiences and Unexpected Moments

                  What makes an event special? What are the essential elements in creating memorable experiences and how can you use them for your events? Join Peter Jones, one of Australia’s leading event producers as he explores these questions and provides his insights into successful event design. Session take outs:
                  • the biggest challenges facing the industry today and in the future and what we need to do to remain relevant
                  • how to prioritise what is important pertaining to event design
                  • the process of finding inspiration, yet ensuring client objectives are met and not being lost in the creative process

                  Peter Jones AM, Managing Director, Peter Jones Special Events


                  Closing & Networking Drinks

                    Exhibitions & Trade Fairs (the Organisers) reserves the right to alter key note speakers, session presenters or the conference program timetable and delivery without notice due to unforeseen reasons. Neither Exhibitions & Trade Fairs nor the Conference Program Manager accept any liability for any loss or inconvenience caused to any attending delegate under such changes.