Program Day 2

Friday 8th February 2019


Opening and Welcome


    Change is Inevitable But Growth is Intentional: Turning Innovative Ideas into Action

    Research has shown persistently for two decades that 90% of companies fail to execute their strategy due to poor execution. McKinsey data shows that 70% of organisational change efforts fall short of desired results. Holly will explore how we can continually evolve the way we work and lead so we can continue to achieve excellence. Session take outs:

    • gain an understanding of best practice centered on leading change and executing ideas
    • obtain a road map for executing change – from framing the messaging and building cultural momentum around ideas to approaches to ensure ideas get executed.
    • how involved you as a leader should be and when you need to let your team take the lead

    Holly Ransom, CEO, Emergent


    Runway to Resort: How IMG Established Sydney as a Global Fashion Hub

    Fashion is a powerhouse industry that drives annual retail sales of over $9 billion and employs some 77,000 people in New South Wales alone. Since its establishment in 1996, Mercedes-Benz Fashion Week Australia (MBFWA) has created valuable business and export opportunities for Australia’s fashion industry, drawing buyers, press and influencers from around the globe. Session take outs:

    • gain insight into MBFWA’s commercial growth strategy and how you adopt their approach to emulate success
    • hear the major milestones and invaluable lessons learned along the event’s path to success and how these can be applied to your business

    Natalie Xenita, Executive Director, IMG Fashion Asia-Pacific


    Morning Tea & Networking

      Breakout One


      Breakout Two


      Breakout Three



      How to attract and retain sponsors and partners

      In this highly practical session, Richard will discuss business development techniques to help you attract and retain sponsors and partners to your events. Session take outs:

      • gain effective strategies to build business development teams and generate the revenue required to achieve KPIs
      • acquire new and proven strategies for sponsor and partner servicing and retention
      • obtain a repeatable method and clear process that has been developed and refined through year of business experience and across a of variety of sectors to propel and create real value for sponsors and partners

      Richard Woodward, Richard Woodward & Associates

      The i-dotting and t-crossing - Understanding industry contracts

      The rise in drug-related and safety issues at events has shone a light on the need to understand contracts to ensure your organisation, and all event goers are accounted for. Then, there’s suppliers who may not deliver. This workshop session will provide you with an understanding of how contract law applies to stakeholders within the events sector – from both a client and provider perspective. Session take outs:

      • understand the basis of contract law
      • how contracts are different across the sector and why you need to have a broad understanding of each type to mitigate risk
      • find out what the most commonly used contract clauses mean and what the consequences of these are if signed for, but not understood
      • tips and tactics for briefing in a legal counsel to ensure your role, business and all stakeholders are protected

      Mihkel Wilding, Special Counsel, Clayton Utz

      Peter Rugg, Senior Associate, Clayton Utz

      Make the most of your membership - A campfire session

      Whether you are looking to network with industry peers, learn new skills and gain from other’s professional experience, have your say on industry policy submissions or become a mentor – an industry or association membership or networking group is a great way to expand your reach and influence in the industry. Session take outs:

      • find out what these different industry bodies can offer your business and how you can take advantage of this to drive growth
      • understand which of the bureaus or associations you and your business should be members of – which is right for your business objectives

      Matt Hingerty, Chief Executive Officer and Managing Director, Barton Deakin Government Relations & Chairman, Business Events Council of Australia

      Joyce DiMascio, Chief Executive, Exhibition and Event Association of Australasia

      Robyn Johnson, CEO, Meetings & Events Australia

      Barry Neame, President, The Professional Conference Organisers Association

      Belinda Melocco, Head of Client Engagement & Sponsorships King & Wood Mallesons and Chair of The Sydney Event Network


      Lunch & Networking

        Breakout One


        Breakout Two


        Breakout Three



        What keeps Australia's business leaders up at night?

        What are Australian business leaders really concerned about when they look toward 2019? Certainly, there’s no shortage of theories. Carmen Bekker and Amanda Hicks will provide insight into KPMGs report on the TOP 10 Issues Facing Australian Business Leaders. What made the Top 10 most significant issues for 2019 may surprise you and doesn’t include energy, government efficiencies; climate change; health, aged care and disability; education and the changing nature of work. Session take outs:

        • understand the biggest pressure points for business leaders, why an issue made the Top 10, where it’s headed in 2019 and how it should be tackled
        • how you can leverage the insights from this report to lead your organisations in the year ahead
        • understand what organisations are implementing to combat challenges in more strategic and nuanced ways

        Carmen Bekker, Partner, Customer Brand and Marketing Advisory, KPMG Australia

        Amanda Hicks, Partner, KPMG Acuity

        Smarter. Faster. Cheaper. Better

        Want to learn how to get much more done in less time and improve the success of your events and management? Debbie shares fantastic free and easy (freasy) secret diamonds available to improve your personal and business performance.

        • discover little known features in your software, cloud, Google, smartphones, app and social media that can free up at least 30 minutes a day
        • get more bums on seats for your events, lower costs and time lags
        • learn easy to implement ideas that get great results at no cost, improving your productivity

        Debbie Mayo-Smith, International Motivational Speaker and Trainer

          Digital marketing vs roi - how to get the best clicks for your bucks

          Simon Dell will share the little known, yet highly effective, digital marketing tactics that the world’s most effective business use to generate sales. He’ll discuss the best channels for digital marketing from an ROI perspective and how to measure their success in order to best manage marketing budgets. Session take outs:

          • which digital platforms are delivering the best ROI for your spend
          • the biggest budget wasting marketing mistakes and what you should be doing instead
          • how to effectively measure traffic and ROI

          Simon Dell, Director, Switch Your Business


          Fireside chat - KPMG

          In this fireside chat, Laura Schwartz will further drill down with Carmen Bekker, Partner, Customer Brand and Marketing Advisory, KPMG Australia and Amanda Hicks, Partner, KPMG Acuity, on specific components/issues outlined in the presentation through a range of questions in addition to opening up the discussion to the audience through Q&A.



          Have you ever met a person who seemed to have influence wherever they went and with whomever they met? Someone universally admired and respected, with that special ability to get others to effortlessly follow their lead? What if there was a scientific way we could explain their powerful influence? And what if we could translate these insights into practical strategies and tactics? We could transform our own ability to become a true person of influence. Session take outs:

          • 2 qualities accounting for more than 90% of the impressions we make
          • 10 strategies to take control of how we are perceived
          • create a personally tailored action plan to implement immediately

          Shaun Kenny, Director, People of Influence

          Marketing strategies for event venues

          How do you stand out from the competition and have your venue and event services be the talk of the town? Eugene will discuss strategies to incorporate when writing your marketing plans – ensuring you drive your audience to take action, reach out and ultimately book with you. Session take outs:

          • how to communicate with millennials
          • how to boost revenue through niche event types
          • how to measure your digital campaigns for success

          Eugene Went, Director, Merge Digital


          International Keynote: Creating an Innovative Culture of Engagement

          Laura will chronicle the positive and challenging influential moments of engagement that shaped her life from growing up in a small Midwestern town to The White House, throughout its powerful events in times of celebration, gravity and scandal, to her life today as a Professional Speaker, television host, author of Eat, Drink & Succeed. She will demonstrate that these are the very same forces of engagement that exist in your lives and those of which you influence every day through your powerful events no matter their size, budget, goal or purpose.

          Laura Schwartz, Former White House Director of Events


            Conference Close

              Exhibitions & Trade Fairs (the Organisers) reserves the right to alter key note speakers, session presenters or the conference program timetable and delivery without notice due to unforeseen reasons. Neither Exhibitions & Trade Fairs nor the Conference Program Manager accept any liability for any loss or inconvenience caused to any attending delegate under such changes.

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