Program Day 2

Friday 8th February 2019


Opening and Welcome


    Change is Inevitable But Growth is Intentional: Turning Innovative Ideas into Action

    Research has shown, persistently for two decades, that 90% of companies fail to execute their strategy due to poor execution, and McKinsey data tells us that 70 percent of organisational change efforts fall short of desired results. Against the backdrop of a world and business landscape that is changing at a greater velocity than ever before, we need to continually evolve the way that we work and lead so we can continue to achieve excellence.

    Holly will explore best practice on leading change and executing ideas. Specifically, this presentation will focus on empowering leaders to be able to build their own change roadmap- from framing the messaging and building cultural momentum around ideas, to approaches to ensure ideas get executed.

    Holly Ransom, CEO, Emergent


    Runway to Resort: How IMG Established Sydney as a Global Fashion Hub

    Fashion is a powerhouse industry that drives annual retail sales of over $9 billion and employs some 77,000 people in New South Wales alone. Since its establishment in 1996, Mercedes-Benz Fashion Week Australia (MBFWA) has created valuable business and export opportunities for Australia’s fashion industry, drawing buyers, press and influencers from around the globe.

    Join Natalie to discuss insights into MBFWA’s commercial growth strategy, examining major milestones and invaluable lessons learned along the event’s path to success.

    Natalie Xenita, Executive Director, IMG Fashion Asia-Pacific


    Morning Tea

      Breakout One


      Breakout Two


      Breakout Three



      How to attract and retain sponsors and partners

      Sponsors and partners deliver multiple benefits to events. In this highly practical session, Richard will discuss business development techniques to help you attract and retain sponsors and partners to your events.

      Richard Woodward, Richard Woodward & Associates

      The i-dotting and t-crossing - Understanding industry contracts

      This workshop session will provide you with an understanding of how contract law applies to the stakeholders within the events sector – from both a client and provider perspective.

      Session take outs:

      • basics of contract law
      • how are contracts different across the sector
      • what are the consequences in regards to specific contract clauses
      • what do I need to consider when briefing my legal advisor.

      Mihkel Wilding, Special Counsel, Clayton Utz

      Peter Rugg, Senior Associate, Clayton Utz

      Make the most of your membership - A campfire session between bureaus and members

      Whether you are looking to network with industry peers, learn new skills and gain from other’s professional experience, have your say on industry policy submissions or become a mentor – an industry bureau and association membership is a great way to expand your reach and influence in the industry. Join the conversation in this session and find out how to power your business growth by taking advantage of what these industry bodies offer. Attend this session to:

      • learn what their role is within the industry
      • find out what benefits members get
      • understand which of the bureaus or associations you and your business should be members of – which is right for your business objectives.

      Matt Hingerty, Chief Executive Officer and Managing Director, Barton Deakin Government Relations & Chairman, Business Events Council of Australia

      Joyce DiMascio, Chief Executive, Exhibition and Event Association of Australasia (EEAA)

      Robyn Johnson, CEO, Meetings & Events Australia (MEA)




        Breakout One


        Breakout Two


        Breakout Three



        What keeps Australia's business leaders up at night?

        This session will provide you with insight into KPMGs report of the TOP 10 Issues Facing Australian Business Leaders and what this means in terms of the business aspects of undertaking events within Australia.

        Carmen Bekker, Partner, Customer Brand and Marketing Advisory, KPMG Australia

        Smarter. Faster. Cheaper. Better

        Want to get more done in less time and improve the success of your events/management? Learn how to free up at least 30 mins of your day using free and easy (freasy) programs available on the Internet. Discover little known features in your software, cloud, Google, smartphones, app and social media that can improve your personal and business performance.

        Debbie Mayo-Smith, International Motivational Speaker and Trainer

          Digital marketing vs roi - how to get the best clicks for your bucks

          Join Simon and look at the best channels for digital marketing from an ROI perspective and how to measure their success in order to best manage marketing budgets.

          Simon Dell, Director, Switch Your Business


          Fireside chat - KPMG

          In this fireside chat, Laura Schwartz will further drill down with Carmen Bekker, Partner, Customer Brand and Marketing Advisory, KPMG Australia, on specific components/issues outlined in the presentation through a range of questions in addition to opening up the discussion to the audience through Q&A.



          Have you ever met a person who seemed to have influence wherever they went and with whomever they met? Someone universally admired and respected, with that special ability to get others to effortlessly follow their lead? What if there was a scientific way we could explain their powerful influence? And what if we could translate these insights into practical strategies and tactics? We could transform our own ability to become a true person of influence. Session take outs:

          • the latest social science research into how humans make judgements of other humans and how there are actually 2 key qualities that account for more than 90% of the impressions we make on other people
          • 10 practical strategies to take control of how we are perceived by customers
          • create a personally tailored action plan to implement immediately

          Shaun Kenny, Director, People of Influence

          Marketing strategies for event venues

          How do you stand out from the competition and have your venue and event services be the talk of the town? This session will discuss some great ideas to consider when writing your marketing strategy – ensuring you drive your audience to take action, reach out and ultimately book with you. Session take outs:

          • how to communicate with millennials
          • how to boost revenue through niche event types
          • how to measure your digital campaigns for success

          Eugene Went, Director, Merge Digital


          International Keynote: Creating an Innovative Culture of Engagement

          Laura will chronicle the positive and challenging influential moments of engagement that shaped her life from growing up in a small Midwestern town to The White House, throughout its powerful events in times of celebration, gravity and scandal, to her life today as a Professional Speaker, television host, author of Eat, Drink & Succeed. She will demonstrate that these are the very same forces of engagement that exist in your lives and those of which you influence every day through your powerful events no matter their size, budget, goal or purpose.

          Laura Schwartz, Former White House Director of Events


            Conference Close

              Exhibitions & Trade Fairs (the Organisers) reserves the right to alter key note speakers, session presenters or the conference program timetable and delivery without notice due to unforeseen reasons. Neither Exhibitions & Trade Fairs nor the Conference Program Manager accept any liability for any loss or inconvenience caused to any attending delegate under such changes.