INSPO TO GET YOU THROUGH VOL. 4Posted on May 20th, 2020 in Blog, Customer-Centricity, Event Legacy, Event Sponsorship, Event Sponsorships, Industry Insight, Memorable Experiences
We continue through our audio series by looking at how to re-invent the sponsorship offering and rather work with sponsors to provide a better event experience, benefiting organisers, attendees and, of course, the sponsor. We also take a look back at Laura Schwartz’s winning closing talk. The queen of events delivered one the most impressive sessions we’ve seen to date and is one that The Business of Events 2019 go-ers still rave about.
We hope that by sharing our learnings from The Business of Events 2019, we spark new ideas and inspire new ways of looking at the areas that impact our events the most.
If you missed the last round of audio sessions, don’t worry, you can catch up on all of them here.
Sponsors and partners deliver multiple benefits to events. In this highly practical session, Richard Woodward, Richard Woodward & Associates, shared his tips for working with and incorporating sponsors into events to create mutually beneficial partnerships that draw sponsors back year-after-year.
Drawing on her experience, Laura Schwartz, Former Director of Events for the White House, shared her years of lessons learnt, navigating cultural sensitivities, cross-border politics and conflicting stakeholder interests to deliver successful events. She shared her ‘insider tricks’ from leading the Presidential Inauguration, state dinners, press conferences, NATO’s 50th anniversary and more to power your events, regardless of size, budget, format or goal.