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Inaugural event The Business of Events takes place next week

Posted on February 1st, 2019 in Media Release

The economic opportunities in the events industry are significant in Australia, next week the inaugural event, The Business of Events, will explore the changed role of the events industry and the impact it’s having on the economy, from 7-8 February, at the Sheraton Grand Sydney.

With a focus on business and the growth of the industry, The Business of Events, provides senior event professionals insights on Australia’s position within the global marketplace, strategies, international expectations, global trends, and innovative business solutions to deliver ROI.

Among the high calibre of speakers is Peter Jones AM, Managing Director, Peter Jones Special Events, one of Australia’s leading event producers, who has won over 25 industry awards and was awarded a Member of the Order of Australia for outstanding service to the major events industry.

His session, ‘Creating Memorable Experiences and Unexpected Moments’, takes an inside look at what makes an event special, memorable and successful, and how to face the biggest challenges and major change happening in the industry.

“The biggest changes to the industry will be the rise of risk, virtual experiences, brand strategy, customer satisfaction and social media. Will we get to the stage where you don’t even have to be there in person? Whatever happens, it’s all about being relevant,” said Mr Jones.

International keynote, Laura Schwartz, former White House Director of Events, will MC and headline the two-day program. Other speakers include:

  • Andrew Stark, General Manager, World Surf League Australia
  • Natalie Xenita, Executive Director, IMG Fashion Asia-Pacific
  • Penny Lion, Executive General Manager of Events, Tourism Australia
  • Andrew Westacott, CEO, Australian Grand Prix Corporation
  • Terese Casu, CEO, Sydney Gay and Lesbian Mardi Gras
  • Helen Sawczak, National CEO, Australia China Business Council
  • Damien Hodgkinson, Executive Director, Melbourne International Comedy Festival
  • Carmen Bekker, Partner, Customer Brand and Marketing Advisory, KPMG Australia
  • Peter Jones AM, Managing Director, Peter Jones Special Events

Gary Daly, Managing Director of organiser Exhibitions & Trade Fairs, said the evolving business events landscape influenced the speakers secured for this event.

“Exhibitions & Trade Fairs is proud to bring experienced professionals to Sydney to share their insights with key decision makers. The Business of Events provides a platform to lead discussions around the challenges for events and issues faced in the international marketplace,” said Mr Daly.

The Business of Events, themed ‘Powering Growth’, is a must attend conference for senior event professionals and managers working within B2B events, providing knowledge and expertise on a diverse range of topics including event design, architecture and technology; professional development opportunities; using data to drive to operations, sales and marketing; sponsorship, law/governance, business modelling and security, both cyber and human.

For more information – including the program overview, speakers, presentations and panel discussions visit: www.thebusinessofevents.com.au/program

To secure a ticket, visit www.thebusinessofevents.com.au/register

The Business of Events is happening at Sheraton Grand Hyde Park, Sydney, on 7-8 February 2019.