Learning with TBOE

Event royalty to share secrets at inaugural The Business of Events

Posted on October 4th, 2018 in Media Release

The Business of Events has confirmed more high calibre speakers set to share their strategic advice and insights on how businesses can capitalise on Australian events.

In Sydney, on 7-8 February 2019, the inaugural conference will host in-depth discussions around the theme, Powering Growth, and explore how to identify new business, increase the bottom line, the future of major events and how to ensure business growth.

Speakers, strategically invited from key sectors, will provide diverse, forward-thinking insights in a unique two-day program. Keynotes, plenaries and flexible break-out sessions will allow delegates to create a bespoke conference experience to maximise their investment.

Alongside international keynote, Laura Schwartz, former White House Director of Events, newly confirmed speakers include:

  • Penny Lion, Executive General Manager of Events, Tourism Australia
  • Andrew Westacott, CEO, Australian Grand Prix
  • Terese Casu, CEO, Sydney Gay and Lesbian Mardi Gras
  • Helen Sawczak, National CEO, Australia China Business Council
  • Damien Hodgkinson, Executive Director, Melbourne Comedy Festival

Senior event professionals will have unparalleled access to industry leaders from which to learn about event safety and architecture, sales growth, governance, future business and professional development. Customer-centricity, how to take advantage of Australia’s industry position, drive data sales and the changing face of event safety will feature on the program.

Conference speaker, Helen Sawczak, National CEO, Australia China Business Council, will help attendees better understand bilateral trade with China, which currently exceeds $183 billion per annum, and how it links with events.

“Trade is increasingly powered by services rather than commodities, including education, healthcare, professional services and tourism.

“Industry needs to understand Chinese tourists contribute way beyond the visitor economy, by spending three to four times more than other international travellers, looking for education opportunities for their children and business investment opportunities.

“They travel to peak events like Chinese New Year, Golden Week, graduation season, and major sporting events such as the Spring Racing Carnival or Australian Open so understanding Chinese consumer behaviour is crucial when you consider 1.4 million Chinese tourists will visit Australia this year. By 2026, we expect 3.3 million.”

Conference organiser, Gary Daly, Managing Director, Exhibitions & Trade Fairs, said speakers will share some insightful key learnings including what the market opportunities for Australia and Australian businesses are, what we can learn from overseas and how international companies are run.

He said the optimum learning platforms will offer participants invaluable opportunities to upskill and power growth.

“These speakers contribute to the Australian economy through major events and operate in international markets with different policies and jurisdictions, so they know what issues you can face in the international marketplace,” Mr Daly said.

“Australia’s corporate leaders can’t afford to remain uninformed of strategic business advice from experts who can address global trends.”

The Business of Events will share how to take advantage of Australia’s positioning within the global marketplace, how to capitalise on our aggressive event growth strategy and how to power growth.”

Early bird tickets are still available for a limited time – save $220pp. Early bird rates end on 30 September.

The Business of Events will be held at Sheraton Grand Sydney Hyde Park, on 7-8 February 2019.

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