Laura Schwartz’s eBook

The Business of Events Laura Schwartz

Want to know how Laura Schwartz, former Director of Events for the White House, executed the world’s most iconic events?

In an exclusive and FREE e-Book, President Clinton’s event director shares how cultural sensitivities, cross-border politics and conflicting stakeholder interests allowed her to design unique event experiences, for all audience sizes – learn what she did and how she did it, the attendee reaction and the lessons learnt so that you can start on your own experience design journey.

E-book takeaways:

  1. Tips for running memorable experiences that keep visitors wanting more, regardless of any budget
  2. Advice from instantly recognizable names and how their knowledge can empower you to achieve daily excellence
  3. Practical insights from the world’s most high profile and mass publicized events that can be applied to enhance any event.

Download e-book