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Stand out from the crowds: 4 ways to make your events more creative

Posted on July 18th, 2018 in Experience Economy

We’ve all been to boring events. We might have picked up valuable tips or made contacts, but if the overall experience wasn’t pleasant, we might consider giving it a pass next time.

If you’re organising an event, the last thing you want is to be forgettable. Especially today, with more conferences, exhibitions and other events taking place throughout the year, the competition is on to deliver an engaging experience that delegates will talk about for a long time.

If you’re stuck for ideas about how to make your event stand out, you need to think outside the box. Forget traditional notions of what events ‘should’ be like and give your guests something new, exciting and memorable. Here are four starting points.

  1. Set an eye-catching theme

Your event shouldn’t look like all the others in your industry. While you’ll want to use your regular branding in your conference design to boost your brand image, there are plenty of ways to shake things up.

Consider your audience demographics when setting a theme that will appeal to people of different ages and interests. If you’re running a large event with multiple rooms or areas, mix up the themes to keep things fresh throughout the day.

You can also experiment with different stage set-ups to grab the audience’s attention, from oversized, curved or busy screens to a central stage offering a 360-degree experience.

  1. Think outside the industry

You might already have a list of reliable speakers you’re considering approaching for your event. While their insights could be valuable, you should consider that experienced delegates may be bored of seeing the same people speaking at every event.

That’s why you shouldn’t only look to your own industry for ideas. If your event is covering topics that also impact on other types of businesses, you could invite speakers to give their own take on the issue from a different perspective, especially if they have valuable advice to share.

  1. Ditch the schedule

Today’s eventgoers have high standards and want to make sure they’re getting the most out of their time investment. Event planners can satisfy this by abandoning rigid structures and timetables and giving attendees the freedom to design their own conferences.

By setting up multiple events throughout the day, and leaving break times up to the individual, guests can tailor-make a conference that suits their schedule and their mood.

Some events take this even further, such as the Open 2017 conference designed by Focal Point. This took its inspiration from cooperative digital platforms to invite over 400 attendees to create the conference they wanted.

  1. Go crazy

If you want your conference to blow minds, you need to embrace the unexpected.

Canada’s C2 business conference has become well known for its innovative Labs – unique workshop environments that stimulate creativity by suspending delegates in the air, switching off all the lights or inviting them to dive into a ball pool.

Encouraging attendees to think and behave in different ways can unlock true creativity, not to mention making your event a hot ticket.

Get more creative ideas from event leaders

The Business of Events is a new conference for event planners coming to Sheraton Grand Sydney Hyde Park from 7–8 February 2019.

This two-day event will feature inspirational talks, workshops and campfire sessions covering all areas of Australia’s dynamic events industry.

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