Pre-Conference breakfast event
7:00am - 8:30am
The Power of Community and the Flow on Effect for Brand and Bottom Line
Lisa Messenger spent eight years as a PCO before starting her own business and ultimately building a community of over 800,000 social and digital followers. In an intimate and exclusive breakfast event, Lisa Messenger, CEO, Collective Hub will share:
- The keys to building an online community. What channels to use and when.
- How to turn your online community into event attendees and ticket buyers.
- Why gold, silver and bronze don’t cut it and never did. Integrating sponsorship strategy and community.
Location: Luna Park, Sydney
Let's kick start the day!
Tina Altieri, Conference MC, Speaker and Facilitator
The Formula of Extraordinary Experiences
Jonathan Holloway, Artistic Director and Co-CEO, Melbourne International Arts Festival
Jonathan shares his tried and tested formula that can guarantee your awesome idea can scale up, be championed by everyone involved and create the moments of magic that we look for in exceptional experiences.
Unlocking the Impact of Your Next Event
Felippe Diaz, Business Director, George P Johnson
Events have the power to change perceptions and behaviours, to connect us in a world where technology is driving isolation, to educate and enlighten us. Our panel of industry experts will challenge you to think bigger, push the boundaries and open your mind to new ideas.
Salesforce World Tour - Reimagined
Hear how Salesforce World Tour Sydney Reimagined, delivered a full program of inspiration and enablement direct to their customers, streamed from Australia completely online for the first time ever.
Stuart Frank, Director, Strategic Events Asia Pacific – Salesforce
Unlocking the Value of events
The Real Long-Term Value of Your Event Program
Professors Edwards and Foley from the University of Technology Sydney have recently published the results from a multi-year study (commissioned by the Joint Meetings Industry Council and Business Events Sydney) looking at the legacy benefits of business events. Defining the purpose of your event and measuring its success, is key to understanding the long-term value of your event. In this presentation, they will outline the “Six Golden Rules for a Highly Successful Business Event” which can assist your organisation in measuring far more than satisfaction.
Coachella for Accountants - A Behind the Scenes look at Xerocon
Penny Elmslie, Brand and Engagement Director – Global, Xero
Known as the world’s most beautiful and innovative conference for cloud accounting leaders in Australia, NZ and Asia, Xerocon attracts over 3500 attendees and pushes the boundaries with colourful activations and interactive areas while delivering great opportunities to connect and learn. Also known as ‘Coachella for accountants”, over the years the event has featured a custom-built 24-metre pink pool filled with over 250,000 balls, a basketball court, putt-putt golf, skate park, nail salon and candy store. What’s more, it’s just one in a series of Xerocons delivered around the world each year. In this session, Penny Elmslie, Xero’s Director of Brand & Engagement, will take you through the strategic thinking behind such an inspirational event, the challenges involved in its delivery, and the commercial benefits of having such an iconic event connected with the Xero brand.
Integrating Events into Your Marketing Plan
Events are an effective way to influence customers, prospects, members and stakeholders. This session will explore how different organisations, from corporate to local government, develop and implement a truly integrated plan and delve into the commercial benefits.
"Living Smart" - The Growth of a Sustainability Festival in the Hunter
The Lake Macquarie Living Smart Festival, running for 10 years and reimagined in the last 2 years, is now considered a flagship event for the City with attendances exceeding 25,000. Engaging the community on environmental sustainability, transformed the event into a 3-day festival; with elements of education, live performance, workshops and demonstrations, food and local products, set against a backdrop of art, live entertainment and activities for all ages.
Jacqui & Christine detail the metamorphosis over the past decade, the incredible growth they have experienced and what comes next.
Data: Your Secret Weapon
Robin Stafford, Director, Half Eaten Donut
Robin & Kelsey will discuss how to use data to transform a national event. From designing the event program through to event creative, website content and the digital marketing campaign. See the impact of putting the right message in front of the right audience at the right time.
The Power of Community Engagement
Leonie King, Team Leader Festival and Events, City of Greater Dandenong
Leonie will explain how a Community Engagement approach helped Springvale Snow Fest became an immediate hit, attracting 10,000 people in its first year. Using deep dive Community Engagement tools and techniques, the event gathered the right information and partnerships that led to this innovative combination of snow and Asian street food, winning a number of industry awards along the way.
The New Action Plan
Creativity Takes courage
Better Together; Collaborate to Win Event Bids
Beverley Williamson, General Manager, Business Development and Bids, Melbourne Convention Bureau
Collaboration and innovation has seen Melbourne secure a number of international events recently including the World Congress of Optometry 2021 (WCO 2021). Learn from those behind the winning bids on how collaboration sets them apart. Gain insights into how working with all levels of government, local partners and industry to showcase the destinations strengths and capability to deliver, lead you toward a successful outcome.
Event technology - making the impossible, possible
Ben Weir, Executive Creative Producer, cievents
Your delegates use technology every day. To deliver a seamless delegate experience, you must be thinking about how technology can integrate with and streamline your event. To surprise and delight, your delegate journey must have the right technology strategically woven into every moment. Ben will explain how.
Ask the Experts; What would you do if...?
A fun and thought-provoking discussion where you get to ask our panel ‘what they would do if…’
Learn from those who have been there, done that in the world of events. Your opportunity to tap into a collective 120 years of experience in delivering events around the world.
New Thinkers; Dare To Be Different
Cj Holden, Experimentalist & Creator, s p a c e
In an industry that has never been more competitive, to attract your audiences’ attention, you must dare to be different. This session gives you the opportunity to step into the minds of a number of successful creative professionals to see how they do things differently.
Afternoon tea & Networking
Digitile: The perfect blend of digital and tactile to enhance the human interaction
Jeremy Garling, Founding Creator, Fourth Wall
Everyone is striving to be innovative and technology is playing an ever important role in delivering customer experience. Jeremy looks at how you can add real, tangible value to the experience and increase customer interaction, engagement and change behavior.
Alana Hay, Managing Director, Milestone Creative Australia
Industry 4.0 is affecting almost every industry worldwide and is rapidly transforming how businesses operate. This transformation has the potential to provide a major boost to Australia’s economic competitiveness and will have an impact on the events industry.
This panel brings together leaders to uncover exactly what will be impacting the events we deliver in the next twelve months and beyond. How do we plan for these innovations and influences including wellness, personalisation and globalisation?
Tina Altieri, Conference MC, Speaker and Facilitator
Networking Drinks at the Piazza and Ferris Wheel
Exhibitions & Trade Fairs (the Organisers) reserves the right to alter key note speakers, session presenters or the conference program timetable and delivery without notice due to unforeseen reasons. Neither Exhibitions & Trade Fairs nor the Conference Program Manager accept any liability for any loss or inconvenience caused to any attending delegate under such changes.