Program Day 1

Friday 20th March 2020


Morning tea on arrival


    Official Opening and Welcome


      Lunch and Networking








        Panel: Data as a Driver of Growth and Change

        Hear how specialists, across a broad range of organisations, analyse relevant data to maximise business outcomes. Data experts will discuss the changing role of data in marketing, the intersection of data and events, data partnerships, data sharing and governance and understanding attitudes for data collection insight. Session take outs:

        • how to effectively manage data to understand the customer journey (and how to track individuals engagement points)
        • the future role of data utilisation in marketing
        • how to collaborate within designated sector
        • how to ensure secure data exchange
        • how to consolidate multiple data sources

        Brad Moult, Head of Strategic Partnerships, Data Republic

        Jalpa Macmillan, Senior Manager, PwC Australia

        Jeff Sanders, CEO, Beyond Analysis Australia

        Louis Keating, Founder and Principal Consultant, White Box Analytics

        Security and Safety in Public Spaces

        Danny will provide an interpretation of the Australian government’s Strategy for Protecting Crowded Places in the context of event and venue management. He will discuss the planning framework and where vulnerability assessments must be undertaken. Only then can an event be overlaid, and as such, the planning develops from conceptual to implementation. Session take outs:

        • what the Australian government’s safety strategies mean for your business and how you may or may not be protected
        • understand the changing face of safety and security and why it is more important than ever
        • what areas leave your event and venue exposed
        • obtain a planning framework that must underpin every event, no matter the type

        Danny Baade, Director, CorpSec International

        Should you be serving up a side of entertainment?

        Join Lynell as she gives an insight into the latest industry trends and how her culinary team is providing clients with new and innovative ways to engage, surprise and delight their delegates. Session take outs:

        • how to use food and beverage to create memorable and shareable experiences
        • how to brief and work with the venue and catering suppliers
        • how to stay at the forefront in a world where everyone is a food critic thanks to social media

        Lynell Peck, Director of Culinary Services, ICC Sydney


        Session above continues.

          Panel: Leave Nothing To Chance: A Suite of Risk Areas Affecting Major Events

          A panel of safety experts, across a broad intersection of safety companies, will discuss the risk areas concerning the events sector including readiness testing, crowd management, safety, security, risk management, compliance and vigilance. They’ll cover issues from the perspective of both the general security environment and the internal operations of undertaking an event. Session take outs:

          • key security issues for an event
          • what should be considered for security and emergency management
          • what does this mean for my organisation and what is my role?

          Tiny Good, Director, Showtech Australia

          Simon Auston, Chief Executive, Reddawn Australia

          Wayne Middleton, Principal, Reliance Risk

          Danny Baade, Director, CorpSec International

          Panel: Technology to enhance audience engagement - Bringing the right technology to your event

          Whether the event is a business conference for 500 or an outdoor festival for 5000, how do you ensure your audience stays engaged? This panel of key solution experts and those driving the need for this technology will explore advances in event technology that is making it easier than ever to interact with your audience. Session take outs:

          • ways to evaluate all areas of an event to infuse technology that leaves attendees excited to share their experiences
          • learn what tech advancements are creating opportunities to know your audience and understand their motivations
          • find out what technology is retaining audiences year on year

          Simon Dell, Director, Switch Your Business

          Andrew MacColl, ANZPAC Manager, Procurement and Director of Technology, Encore Event Technologies

          Nik Talevski, Project Manager, eCommerce Delivery, Australia Post


          Building a Customer Centric Sales Culture

          In today’s ultra-competitive business environment, putting the customer first is paramount to success. Phil will take you through tips to ensure your event drives its competitive advantage, taking a look at winning sales and customer related processes that will impact the performance and drive growth. Session take outs:

          • learn new sales techniques and tips that will ensure growth
          • gain new processes that ‘put the customer first’, giving your business a competitive advantage

          Phil Hunt, Director, Hunt Consultants

          Session above continues.

            Mastering Brand Expression to Deliver More Than Visual Impact at Events

            What makes a good event, great? Why do clients return time and again to the same agency? The answer is good design. Aaron navigates the event landscape from ‘thin briefs’ to difficult corporate middle management and everything in-between. Session take outs:

            • learn from a master strategist that is all about the approach of how you can identify and translate brand expression within a live format
            • learn how to cleverly design an event that has the power to transform brand perception within a single day, delivering much more than visual impact
            • understand the ROO (Return On Objective) framework and why this is more important than ROI

            Aaron Langer, Creative Director, Hook and Arrows


            Afternoon Tea & Networking


              The Future of Security

              We all know the collection of (at least some) personal data is a component of running any event – and that we are legally required to manage that data in certain ways. But did you know that effective cyber security is much broader and is a key enabler of business growth? Join Michelle Price, CEO of not-for-profit organisation AustCyber – the Australian Cyber Security Growth Network as she covers the importance of cyber security and how all Australian organisations can grow and take advantage of the cyber world.

              • realise the opportunity for cyber security to deliver market differentiation and drive productivity
              • understand how personal data can be leveraged to drive customer retention and revenue

              Michelle Price, CEO, AustCyber


              Creating Memorable Experiences and Unexpected Moments

              What makes an event special? What are the essential elements in creating memorable experiences and how can you use them for your events? Join Peter Jones, one of Australia’s leading event producers as he explores these questions and provides his insights into successful event design. Session take outs:
              • the biggest challenges facing the industry today and in the future and what we need to do to remain relevant
              • how to prioritise what is important pertaining to event design
              • the process of finding inspiration, yet ensuring client objectives are met and not being lost in the creative process

              Peter Jones AM, Managing Director, Peter Jones Special Events


              Closing & Networking Drinks

                Exhibitions & Trade Fairs (the Organisers) reserves the right to alter key note speakers, session presenters or the conference program timetable and delivery without notice due to unforeseen reasons. Neither Exhibitions & Trade Fairs nor the Conference Program Manager accept any liability for any loss or inconvenience caused to any attending delegate under such changes.

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