A conference about creating rock-star events

The Business of Events conference will show you how to create rock-star events. You’ll learn directly from people who produce these awesome experiences. Think a “conference” with no speakers. An AGM morphed into a beer festival. A virtual playlist into loyal event go-ers. A train station turned tech playground. The events they do are seriously good. In fact they’re so good, that they’ve won global awards, broken records and closed cities.

For one day only, you’ll have access to the masterminds behinds the biggest, best-est events, and hear their award-winning strategies. Step into their minds, and see how they are doing events differently; capturing the attention and imagination of their attendees and smashing their KPI’s and targets along the way. 

If you’re looking to create memorable, KPI-smashing events (whether it is a small networking occasion, large product launch, or anything in between) on any budget (as big as the sky or as small as a needle in a haystack) this is the conference for you.


We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Jeremy Garling

Founding Creator, The Fourth Wall
As Founding Director of Fourth Wall, Jeremy aims to generate meaningful digital interactions that result in higher ROI.
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Stuart Frank

Director, Strategic Events Asia Pacific - Salesforce
Stuart uncovers how and why international event attracting 14,000 delegates connects customers with partners in a way that generates significant commercial impact.
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Leonie King

Team Leader Festival and Events, City of Greater Dangenong
Leonie reveals how Springvale Snow Fest became an immediate hit. Find out how the community event attract 43,000+ attendees and win Best New Event (twice)!
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Shireen Da Costa

National Conference Manager for Membership Association, HIA
Shireen Da Costa, National Conference Manager has planned and delivered large-scale interactive events across multiple industries. Find out how she’s pushed the boundaries to grow HIA’s revenue, membership engagement rate and curated a must-attend event.
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LIsa Messenger

CEO, Collective Hub - Pre-Conference Breakfast Keynote
Lisa Messenger, CEO, Collective Hub will unlock the power of her 800,000+ social community and the tangible effects the virtual community has on her bottom line.
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Cara Weers

Head of Events - Global, Xero
An accounting technology conference has never looked so stimulating. The "Coachella for accountants", Xerocon, attracts over 3,500 people, annually. Find out the strategies and commercial benefit of mixing emotional engagement with business events.
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Jonathan Holloway

Artistic Director and Co-CEO, Melbourne International Arts Festival
By championing giant thinking and vision, Jonathan has repeatedly harnessed innovation. Creating landmark and award winning events is second nature to TBOE keynote.
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Christine Harle

Sustainability Engagement Coordinator, Lake Macquarie City
Christine has transformed the City of Lake Macquarie’s 10-year-old, one-day community event into a three-day festival whilst maintaining its one-day budget. Find out how Christine turned a region into a destination and won 2018 Australian Event Award for Best Community Event.
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Tim Baggott

Creative Director, Amplify
Creates integrated and immersive solutions to build authentic and long-term connections with his audience. Find out how to turn consumers into fans by executing, interactive, never seen before, campaigns examples from Google, The Iconic, Spotify, YouTube and more.
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Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference!”

Meagan Ketkas

Partnership Marketing Consultant at Cbus Super Fund

fantastic presentations! I spoke with PEOPLE who were pumped by the content and ideas to take back into their organisations."

Damien Hodgkinson

Executive Director, Melbourne International Comedy Festival

We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”

Katrina Khamhing

Events and Communications Officer, Asbestos Safety and Eradication Agency


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