Advanced Rate ENDING SOON



February 7-8th 2019
Sheraton Grand Sydney Hyde Park


Is growth a critical priority for your business? Are your event strategies evolving to reflect global trends? Are your customers looking for compelling reasons to book your events, venues, services or destinations?

What if we told you that senior executives from across Australia will share their secrets for:

  • turning single day events into week-long ‘must attend’ experiences
  • expanding into international markets and overcoming the roadblocks faced
  • developing creative marketing strategies proved to accelerate business growth
  • innovating with technology to create engaging and measurable events 
  • mitigating risk with a fresh approach to safety and security.

If your business is directly involved in producing or hosting events, supplies and/or benefits from the events industry, The Business of Events will take you behind the scenes of some of the most groundbreaking events explained directly by the strategists of their success.


We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Laura Schwartz

Former White House Director of Events
As the White House Director of Events during the Clinton Administration, Laura created events that represented a nation and inspired the world.
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Terese Casu

CEO, Sydney Gay and Lesbian Mardi Gras
Terese is currently the CEO of the Sydney Gay and Lesbian Mardi Gras. Most recently Terese was the Executive Director of Performance Space in Sydney.
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Helen Sawczak

National CEO, Australia China Business Council
Helen started her career as a corporate lawyer at international law firms both locally and overseas. In Australia, Helen worked in the China practice of MinterEllison, and then moved to Moscow and Kazakhstan to work for Clifford Chance, acting for European and American clients participating in the privatisation of former Soviet state industries.
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Penny Lion

Executive General Manager of Events, Tourism Australia
As Executive General Manager, Events, Penny is responsible for leading Tourism Australia’s specialist Business Events and Industry Event teams.
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Andrew Westacott

CEO, Australian Grand Prix Corporation
Andrew Westacott is the Chief Executive Officer of the Australian Grand Prix Corporation (AGPC), a position he has occupied since February 2011.
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Damien Hodgkinson

Executive Director, Melbourne International Comedy Festival
Damien works as Executive Director with Melbourne International Comedy Festival.
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Holly Ransom

CEO, Emergent
Holly Ransom is the CEO of Emergent, a company specialising in disruptive strategy and building the capacity of leaders to execute change. Emergent, has worked with the likes of Microsoft, Virgin, INPEX, Europcar, KPMG, & the AIS, as well as local, state and federal government departments globally.
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Craig James

Chief Economist, Commsec
James is the Chief Economist with Commonwealth Securities and interprets 'big picture' economic and financial trends for industries, customers, clients and staff.
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Andrew Stark

General Manager, World Surf League Australia
Andrew Stark is an experienced, passionate surfer, and joins WSL after successfully serving as CEO for Surfing Australia for 9 ½ years.
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Former White House Director of Events

This conference is the perfect opportunity to ensure that i can focus on the right sectors to secure events for our hotels, WE CAN ALL LEARN FROM SOMEONE ELSE'S EXPERIENCE


Global Sales Director - MICE, Hyatt

a chance for the industry to discuss global trends, debate topical issues and hear from experts from around the world

peta moore

Managing Director, Nectar Creative Communications

program highlights

The Business of Events will take a behind the scenes look at a broad range of events and provide you with invaluable insight and strategies set to explode your business.

Never before have such high-quality speakers come together for one conference.


Patrick Kidd, CEO, Invictus Games Sydney 2018

Come and hear Patrick tell the story of the Games, from the early stages of planning, winning the bid, and the planning and delivery of the Games. 

Find out more >

Runway to Resort: How IMG Established Sydney as a Global Fashion Hub

Natalie Xenita, Executive Director, IMG Fashion Asia-Pacific

Join Natalie to discuss insights into MBFWA’s commercial growth strategy, examining major milestones and invaluable lessons learned along the event’s path to success.

Find out more >

panel: technology to enhance audience engagement - bringing the right technology to your event

Whether your event is a business conference for 500 or an outdoor festival for 5000, this panel will show you how to make it easier than ever to interact with your audience and create a more involved event.

Find out more >

Building a Customer Focused Sales Culture

Phil Hunt, Director, Hunt Consultants

Want to learn tips to ensure you drive a competitive advantage, take a look at winning sales and customer related processes that will impact the performance and drive growth? Join Phil to find out how.

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how to attract and retain sponsors and partners

Richard Woodward, Richard Woodward & Associates

In this highly practical session, Richard will discuss business development techniques to help you attract and retain sponsors and partners to your events.

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panel: The Business of Making an Australian Event an International Success

Join our industry’s figureheads – senior executives from a broad range of major sporting and cultural events – as they discuss the global event marketplace and provide insights into their successful expansion strategies. 

Find out more >


$ 1,295
  • ex GST (Standard Rate is $1,395 ex GST)
  • Purchase 1 - 4 Tickets
  • 2 Day Conference Ticket
  • Entry for one to the Networking Drinks
  • Access to a private meet and greet with Laura Schwartz (limited time only)
  • All Food and Beverages
  • Ends 31st Dec 2018
Save $100


  • Purchase 5 or more tickets for 20% off the total price
  • 2 Day Conference Ticket per person
  • Entry for all to the Networking Drinks
  • Access to a private meet and greet with Laura Schwartz (limited time only)
  • All Food and Beverages
  • Ends 31st Dec 2018
SAVE 20%

platinum sponsor

Media Partners

Official Photographer