19th March 2020 Luna park, sydney

Your key to unlocking the full potential of your next event

The Business of Events is the ultimate conference for professionals from the corporate, government and association sectors who are responsible for planning and executing events. This conference will leave you with new ideas and first-hand strategies from leading industry speakers that will ensure your next event is both powerful and successful.

The Business of Events is the ONLY industry conference in Australia focusing on the strategic planning and commercial side of the events business.   

By attending, you will gain targeted industry knowledge and insights into:

 • measuring event value and tracking effectiveness
                 • using events to build brand advocacy and customer loyalty
                            • industry success stories via case studies and peer-to-peer learning
                            • innovative and creative ideas to engage and impact your audience

Only 100 pre-sale tickets left – Secure yours now to access maximum saving!


We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Jeremy Garling

Founding Creator, The Fourth Wall
As Founding Director of Fourth Wall, Jeremy aims to generate meaningful digital interactions that result in higher ROI.
Read more

Felippe Diaz

Business Director, George P Johnson
Tasked with creating event experiences that provoke emotion, fuel passion and instil FOMO, is Felippe Diaz, Business Director, George P Johnson. Having worked with the likes of the Invictus Games, YSL, IBM, Toyota, In-n-out Burgers and Optus, Felippe will share how you can push your event to the next level.
Read more

Linda Tillman

CEO, Tilma Group
As CEO of Tilma Group, an organisation specialising in tourism development, event strategy and destination marketing. Linda has worked with dozens of regions Australia-wide to increase financial return return.
Read more

Shireen Da Costa

National Conference Manager for Membership Association, HIA
Shireen Da Costa, National Conference Manager has planned and delivered large-scale interactive events across multiple industries. Find out how she’s pushed the boundaries to grow HIA’s revenue, membership engagement rate and curated a must-attend event.
Read more

Paul boustani

General Manager, made by merivale
Breaking the rules, one event at a time, is Paul Boustani, General Manager, made by Merivale. Having mastered the art of event impact, whether that is through insta-worthy event styling or interactive food installations, Paul will share ways to enhance the outcomes of your next event.
Read more

Simon Latchford

CEO, Visit Sunshine Coast
Drawing on his experience, Simon Latchford will share the strategies implemented at Visit Sunshine Coast that have developed a strong regional brand, one that has seen record international tourism figures and expenditure generated through events.
Read more

Jonathan Holloway

Artistic Director and Co-CEO, Melbourne International Arts Festival
By championing giant thinking and vision, Jonathan has repeatedly harnessed innovation. Creating landmark and award winning events is second nature to TBOE keynote.
Read more

Christine Harle

Sustainability Engagement Coordinator, Lake Macquarie City
Christine has transformed the City of Lake Macquarie’s 10-year-old, one-day community event into a three-day festival whilst maintaining its one-day budget. Find out how Christine turned a region into a destination and won 2018 Australian Event Award for Best Community Event.
Read more

Venessa Cowell

Head of Food Events, Nine Entertainment
Conceptualizing and delivering over 50 events annually that see over 1 million attendees is Venessa Cowell, Head of food events at Nine Entertainment. Find out how Venessa leveraged her event environment to enhance the experiences of Good Food Month, The Night Noodle Markets and more.
Read more


$ 549
  • ex GST
  • 1 Day Conference Ticket per person
  • Entry for 1 to Networking Drinks at Coney Island
  • All Food and Beverages
  • Ends 13 December, unless sold out prior
100 available


$ 659
  • ex GST
  • 1 Day Conference Ticket per person
  • Entry for 1 to Networking Drinks at Coney Island
  • All Food and Beverages
  • Starts 14 December, unless pre-sale sold out prior

Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference!”

Meagan Ketkas

Partnership Marketing Consultant at Cbus Super Fund

Congratulations on a great conference. There were some fantastic presentations and delegates I spoke with across the two days who were pumped by the content and ideas to take back into their organisations."

Damien Hodgkinson

Executive Director, Melbourne International Comedy Festival

We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”

Katrina Khamhing

Events and Communications Officer, Asbestos Safety and Eradication Agency


Get the latest event industry insights and tips for growing your business on the blog.


venue partner

Media Partners

Technology Partner

Industry Partners

We use cookies to ensure that we give you the best experience on our website. You can view our privacy policy by clicking here