Thank you for attending, we hope you enjoyed the conference



February 7-8th 2019
Sheraton Grand Sydney Hyde Park

thank you for joining us

We’d like to take this opportunity to thank you for your support of the inaugural The Business of Events Conference.

The rationale behind establishing The Business of Events was to provide event leaders and professionals with inspirational insights to drive growth in their organisations.  Our speaker programme was focused on showcasing the strategic underpinnings necessary to creating tomorrow’s events, rather than providing specific training in the technical fundamentals.

We are pleased to report that our new two day conference succeeded in this objective. We have received extensive feedback from your fellow delegates that they came away with essential insights and new inspirations which could be employed directly into their event strategies.  We are looking forward to now establishing this event as an important industry focal point in the future.

We would particularly like to thank our sponsors, Encore Event Technologies who also provided all the AV technology for the event, and Sydney Showground. We would also like to thank our media partners for their ongoing support as well as a Camera Creations for their stellar photography.

We encourage you to stay connected on our social media pages as we continue to share event highlight articles and photography.

We’ll be back in 2020, so please stay in contact.

The Business of Events team


We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Laura Schwartz

Former White House Director of Events
As the White House Director of Events during the Clinton Administration, Laura created events that represented a nation and inspired the world.
Read more

Michelle Price

CEO, AustCyber
Michelle Price is the CEO for AustCyber. She was the inaugural Chief Operating Officer of AustCyber, joining the company in January 2017 and appointed as CEO in April 2018.
Read more

Terese Casu

CEO, Sydney Gay and Lesbian Mardi Gras
Terese is currently the CEO of the Sydney Gay and Lesbian Mardi Gras. Most recently Terese was the Executive Director of Performance Space in Sydney.
Read more

Penny Lion

Executive General Manager of Events, Tourism Australia
As Executive General Manager, Events, Penny is responsible for leading Tourism Australia’s specialist Business Events and Industry Event teams.
Read more

Peter Jones AM

Managing Director, Peter Jones Special Events
Peter Jones is one of Australia’s leading event producers, who has been creating special events for over 25 years.
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Andrew Westacott

CEO, Australian Grand Prix Corporation
Andrew Westacott is the Chief Executive Officer of the Australian Grand Prix Corporation (AGPC), a position he has occupied since February 2011.
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Holly Ransom

CEO, Emergent
Holly Ransom is the CEO of Emergent, a company specialising in disruptive strategy and building the capacity of leaders to execute change. Emergent, has worked with the likes of Microsoft, Virgin, INPEX, Europcar, KPMG, & the AIS, as well as local, state and federal government departments globally.
Read more

Carmen Bekker

Partner, Customer Brand and Marketing Advisory, KPMG Australia
Carmen joined KPMG in November 2017. She has more than 20 years’ experience servicing leading international brands in London, Europe and Australia.
Read more

Andrew Stark

General Manager, World Surf League Australia
Andrew Stark is an experienced, passionate surfer, and joins WSL after successfully serving as CEO for Surfing Australia for 9 ½ years.
Read more

after being in the industry for 20 years, it feels like you've seen it all! this conference is unique AND AM LOOKING FORWARD TO BROADENING THE SCOPE OF MY OWN VIEW.

Tahnya Seifman

Senior Events Manager, Ashurst

This conference is the perfect opportunity to ensure that i can focus on the right sectors to secure events for our hotels, WE CAN ALL LEARN FROM SOMEONE ELSE'S EXPERIENCE.


Global Sales Director - MICE, Hyatt

Looking forward to hearing HOW TO increase international audienceS, something my event work could definitely benefit from.

Carlijn Kerdijk  Event Manager, Bicycle NSW


Here’s why you can’t afford to miss out on this conference.


Hear what inspiration drives the success of Australia’s major events as these business leaders share proven strategies that will give your business a competitive edge.

Gain perspectives, tips and predictions on the event trends that will leave a lasting impact.


Build strategic partnerships – Utilise the myriad of networking opportunities to meet your next business partner, mentor, competitor or collaborator.

Learn the latest findings in the future of security, travel, tourism and hospitality that will equip you with the knowledge to ensure the longevity of business.

Acquire powerful personal development knowledge that you can apply daily to help meet and exceed your targets, whilst saving you time and money.

Find out how to use technology as a marketing and operational aid, understand the power of data and personalisation, why safety is no longer what’s in the physical realm and explore new creative processes that are proven to create memorable experiences.

standard RATE

$ 1,395
  • ex GST
  • Purchase 1 - 4 Tickets
  • 2 Day Conference Ticket
  • Entry for one to the Networking Drinks
  • All Food and Beverages
  • Ends 7th Feb 2019

standard GROUP OFFER

  • Purchase 5 or more tickets for 20% off the total price
  • 2 Day Conference Ticket per person
  • Entry for all to the Networking Drinks
  • All Food and Beverages
  • Ends 7th Feb 2019
SAVE 20%

platinum sponsor

bronze sponsor

Media Partners

Official Photographer