Unlock the impact

19th March 2020
Luna park, sydney

Your key to unlocking the full potential of your next event

The Business of Events is the ultimate conference for professionals from the corporate, government and association sectors who are responsible for planning and executing events. This conference will leave you with new ideas and strategies first-hand from leading industry speakers that will ensure your next event is both powerful and successful.

The Business of Events is the ONLY industry conference in Australia focusing on the strategic planning  and commercial side of the events business.   

By attending, you will gain targeted industry knowledge and insights into:

 • measuring event value and tracking effectiveness
                 • using events to build brand advocacy and customer loyalty
                            • industry success stories via case studies and peer-to-peer learning
                            • innovative and creative ideas to engage and impact your audience

Tickets are capped to ensure an intimate learning experience. Secure yours now!

highlights from the conference

what they are saying..

“Congratulations on a great conference. There were some fantastic presentations and delegates I spoke with across the two days who were pumped by the content and ideas to take back into their organisations.”

Damien Hodgkinson
Executive Director, Melbourne International Comedy Festival

“Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference! My number one highlight, was meeting former White House Director of Events – such an inspiration!”

Meagan Ketkas
Partnership Marketing Consultant at Cbus Super Fund

“Thanks to the team for such a great conference! We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”

Katrina Khamhing
Events and Communications Officer, Asbestos Safety and Eradication Agency

“Thanks for inviting me to speak and participate – it was a great event, and very well organised! Thanks for making it so easy for me to be involved.”

Helen Sawczak
National CEO, Australia China Business Council

“Thanks to the team for putting on The Business of Events! I had an inspiring Friday afternoon attending the Keynote session with Laura learning about the 5 pillars of engagement, coming away with invaluable lessons that will help not just in understanding the events industry but in all areas of my professional life.”

Angie Cave
Divisional Manager – Sales & Marketing; Events Specialist, Sirius Events

“What a fantastic event – well done to the team at The Business of Events, the speaker line up and content was incredibly valuable and the delivery and production was outstanding. The venue also delivered on all fronts so thank you to all involved. Laura was the perfect MC and her energy was infectious – can’t wait for TBOE 2020!”

Steve Coombes
Managing Director,


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