3 weeks to go!



February 7-8th 2019
Sheraton Grand Sydney Hyde Park


Is growth a critical priority for your business? Are your event strategies evolving to reflect global trends? Are your customers looking for compelling reasons to book your events, venues, services or destinations?

What if we told you that senior executives from across a broad range of event types will share their secrets for:

  • turning single day events into week-long ‘must attend’ experiences
  • expanding into international markets and overcoming the roadblocks faced
  • developing creative marketing strategies proved to accelerate business growth
  • innovating with technology to create engaging and measurable events 
  • mitigating risk with a fresh approach to safety and security.

If your business is directly involved in producing or hosting events, supplies and/or benefits from the events industry, The Business of Events will take you behind the scenes of some of the most groundbreaking events explained directly by the strategists of their success.

Want to know how Laura Schwartz, former Director of Events for the White House, executed the world’s most iconic events?

Download Laura’s FREE e-Book here


We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Laura Schwartz

Former White House Director of Events
As the White House Director of Events during the Clinton Administration, Laura created events that represented a nation and inspired the world.
Read more

Michelle Price

CEO, AustCyber
Michelle Price is the CEO for AustCyber. She was the inaugural Chief Operating Officer of AustCyber, joining the company in January 2017 and appointed as CEO in April 2018.
Read more

Terese Casu

CEO, Sydney Gay and Lesbian Mardi Gras
Terese is currently the CEO of the Sydney Gay and Lesbian Mardi Gras. Most recently Terese was the Executive Director of Performance Space in Sydney.
Read more

Penny Lion

Executive General Manager of Events, Tourism Australia
As Executive General Manager, Events, Penny is responsible for leading Tourism Australia’s specialist Business Events and Industry Event teams.
Read more

Peter Jones AM

Managing Director, Peter Jones Special Events
Peter Jones is one of Australia’s leading event producers, who has been creating special events for over 25 years.
Read more

Andrew Westacott

CEO, Australian Grand Prix Corporation
Andrew Westacott is the Chief Executive Officer of the Australian Grand Prix Corporation (AGPC), a position he has occupied since February 2011.
Read more

Holly Ransom

CEO, Emergent
Holly Ransom is the CEO of Emergent, a company specialising in disruptive strategy and building the capacity of leaders to execute change. Emergent, has worked with the likes of Microsoft, Virgin, INPEX, Europcar, KPMG, & the AIS, as well as local, state and federal government departments globally.
Read more

Carmen Bekker

Partner, Customer Brand and Marketing Advisory, KPMG Australia
Carmen joined KPMG in November 2017. She has more than 20 years’ experience servicing leading international brands in London, Europe and Australia.
Read more

Andrew Stark

General Manager, World Surf League Australia
Andrew Stark is an experienced, passionate surfer, and joins WSL after successfully serving as CEO for Surfing Australia for 9 ½ years.
Read more

after being in the industry for 20 years, it feels like you've seen it all! this conference is unique AND AM LOOKING FORWARD TO BROADENING THE SCOPE OF MY OWN VIEW.

Tahnya Seifman

Senior Events Manager, Ashurst

This conference is the perfect opportunity to ensure that i can focus on the right sectors to secure events for our hotels, WE CAN ALL LEARN FROM SOMEONE ELSE'S EXPERIENCE.


Global Sales Director - MICE, Hyatt

Looking forward to hearing HOW TO increase international audienceS, something my event work could definitely benefit from.

Carlijn Kerdijk  Event Manager, Bicycle NSW

benefits of attending

Here are just some of the benefits of attending.

Book today to secure your place.

Create valuable connections with like-minded industry peers to increase commercial value in the marketplace.

Industry figureheads share insights into their strategies allowing you to emulate their success. 

You’ll gain practical advice
that you can take away and implement into your business.

Understand the industry’s ‘big picture’ and how the latest trends can maximise attendee engagement.

Learn how to adapt your strategies to overcome the industry’s challenge points.

Become a master in design thinking that allows you to curate events that are the talk of the town.

standard RATE

$ 1,395
  • ex GST
  • Purchase 1 - 4 Tickets
  • 2 Day Conference Ticket
  • Entry for one to the Networking Drinks
  • Access to a private meet and greet with Laura Schwartz (limited time only)
  • All Food and Beverages
  • Ends 7th Feb 2019

standard GROUP OFFER

  • Purchase 5 or more tickets for 20% off the total price
  • 2 Day Conference Ticket per person
  • Entry for all to the Networking Drinks
  • Access to a private meet and greet with Laura Schwartz (limited time only)
  • All Food and Beverages
  • Ends 7th Feb 2019
SAVE 20%

platinum sponsor

bronze sponsor

Media Partners

Official Photographer