• measuring event value and tracking effectiveness
THE BUSINESS OF EVENTS 2020
UNLOCK THE IMPACT
19th March 2020 Luna park, sydney
Your key to unlocking the full potential of your next event
The Business of Events is the ultimate conference for professionals from the corporate, government and association sectors who are responsible for planning and executing events. This conference will leave you with new ideas and first-hand strategies from leading industry speakers that will ensure your next event is both powerful and successful.
By attending, you will gain targeted industry knowledge and insights into:
• using events to build brand advocacy and customer loyalty
• industry success stories via case studies and peer-to-peer learning
• innovative and creative ideas to engage and impact your audience
This is the only conference in Australia that focuses on the strategy of planning great events!
POWERHOUSE SPEAKERS
We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you.
For all speakers click here.
Jeremy Garling
Founding Creator, The Fourth Wall
As Founding Director of Fourth Wall, Jeremy aims to generate meaningful digital interactions that result in higher ROI.
Read more Stuart Frank
Director, Strategic Events Asia Pacific - Salesforce
Stuart is Director of Strategic Events at Salesforce – where he leads event programs delivered throughout the Asia Pacific region – including the annual Salesforce World Tour in Sydney, and regional roadshows throughout Australia, New Zealand, Asia & India.
Read more Leonie King
Team Leader Festival and Events, City of Greater Dangenong
Leonie King is an events all-rounder with 17 years experience working in the local government sector. Heading the Festivals and Events team at the City of Greater Dandenong, she first developed Springvale Snow Fest in 2013.
Read more Shireen Da Costa
National Conference Manager for Membership Association, HIA
Shireen Da Costa, National Conference Manager has planned and delivered large-scale interactive events across multiple industries. Find out how she’s pushed the boundaries to grow HIA’s revenue, membership engagement rate and curated a must-attend event.
Read more LIsa Messenger
CEO, Collective Hub - Pre-Conference Breakfast Keynote
The vibrant, game-changing founder and CEO of Collective Hub. Launching Collective Hub as a print magazine in 2013 with no experience in an industry that people said is either dead or dying.
Read more Cara Weers
Head of Events - Global, Xero
Cara Weers is the Global Head of Events at Xero, the small business platform used by more than 1.8 million subscribers around the world. With almost 10 years’ experience in events, Cara not only leads the global event strategy but continues to develop, expand and ideate regional events that lift the bar.
Read more Jonathan Holloway
Artistic Director and Co-CEO, Melbourne International Arts Festival
By championing giant thinking and vision, Jonathan has repeatedly harnessed innovation. Creating landmark and award winning events is second nature to TBOE keynote.
Read more Christine Harle
Sustainability Engagement Coordinator, Lake Macquarie City
Christine has transformed the City of Lake Macquarie’s 10-year-old, one-day community event into a three-day festival whilst maintaining its one-day budget. Find out how Christine turned a region into a destination and won 2018 Australian Event Award for Best Community Event.
Read more Tim Baggott
Creative Director, Amplify
Tim Baggott is a British creative director living and working in Sydney. For the last ten years he has brought a multi-disciplinary approach to campaigns and experiences for some of the world’s most respected brands, organisations and personalities including Google, Volvo Cars, Help Refugees and Elton John.
Read more Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference!”
Meagan Ketkas
Partnership Marketing Consultant at Cbus Super Fund
fantastic presentations! I spoke with PEOPLE who were pumped by the content and ideas to take back into their organisations."
Damien Hodgkinson
Executive Director, Melbourne International Comedy Festival
We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”
Katrina Khamhing
Events and Communications Officer, Asbestos Safety and Eradication Agency
ON THE BLOG
Get the latest event industry insights and tips for doing events better.
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January 20, 2020
In our current event landscape, trying to create truly unique events can be a lot harder than it looks. Whether it’s to do with size,
Tips for succeeding with events of all sizes
January 13, 2020
Whether you’re putting on a small, intimate affair or you’re throwing the party of the year, there’s a lot of thought that goes into making
Attracting visitors to regional areas with business events
December 12, 2019
All across Australia, there are teams dedicated to bringing in visitors – both domestically and internationally – to their cities and towns. Many have cottoned
IN THE PRESS...
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