19th March 2020 Luna park, sydney

Your key to unlocking the full potential of your next event

The Business of Events is the ultimate conference for professionals from the corporate, government and association sectors who are responsible for planning and executing events. This conference will leave you with new ideas and first-hand strategies from leading industry speakers that will ensure your next event is both powerful and successful.

By attending, you will gain targeted industry knowledge and insights into:

 • measuring event value and tracking effectiveness
                 • using events to build brand advocacy and customer loyalty
                            • industry success stories via case studies and peer-to-peer learning
                            • innovative and creative ideas to engage and impact your audience
This is the only conference in Australia that focuses on the strategy of planning great events!



We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Jeremy Garling

Founding Creator, The Fourth Wall
As Founding Director of Fourth Wall, Jeremy aims to generate meaningful digital interactions that result in higher ROI.
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Stuart Frank

Director, Strategic Events Asia Pacific - Salesforce
Stuart is Director of Strategic Events at Salesforce – where he leads event programs delivered throughout the Asia Pacific region – including the annual Salesforce World Tour in Sydney, and regional roadshows throughout Australia, New Zealand, Asia & India.
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Leonie King

Team Leader Festival and Events, City of Greater Dangenong
Leonie King is an events all-rounder with 17 years experience working in the local government sector. Heading the Festivals and Events team at the City of Greater Dandenong, she first developed Springvale Snow Fest in 2013.
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Shireen Da Costa

National Conference Manager for Membership Association, HIA
Shireen Da Costa, National Conference Manager has planned and delivered large-scale interactive events across multiple industries. Find out how she’s pushed the boundaries to grow HIA’s revenue, membership engagement rate and curated a must-attend event.
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LIsa Messenger

CEO, Collective Hub - Pre-Conference Breakfast Keynote
The vibrant, game-changing founder and CEO of Collective Hub. Launching Collective Hub as a print magazine in 2013 with no experience in an industry that people said is either dead or dying.
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Cara Weers

Head of Events - Global, Xero
Cara Weers is the Global Head of Events at Xero, the small business platform used by more than 1.8 million subscribers around the world. With almost 10 years’ experience in events, Cara not only leads the global event strategy but continues to develop, expand and ideate regional events that lift the bar.
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Jonathan Holloway

Artistic Director and Co-CEO, Melbourne International Arts Festival
By championing giant thinking and vision, Jonathan has repeatedly harnessed innovation. Creating landmark and award winning events is second nature to TBOE keynote.
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Christine Harle

Sustainability Engagement Coordinator, Lake Macquarie City
Christine has transformed the City of Lake Macquarie’s 10-year-old, one-day community event into a three-day festival whilst maintaining its one-day budget. Find out how Christine turned a region into a destination and won 2018 Australian Event Award for Best Community Event.
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Tim Baggott

Creative Director, Amplify
Tim Baggott is a British creative director living and working in Sydney. For the last ten years he has brought a multi-disciplinary approach to campaigns and experiences for some of the world’s most respected brands, organisations and personalities including Google, Volvo Cars, Help Refugees and Elton John.
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Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference!”

Meagan Ketkas

Partnership Marketing Consultant at Cbus Super Fund

fantastic presentations! I spoke with PEOPLE who were pumped by the content and ideas to take back into their organisations."

Damien Hodgkinson

Executive Director, Melbourne International Comedy Festival

We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”

Katrina Khamhing

Events and Communications Officer, Asbestos Safety and Eradication Agency


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