A conference about creating rock-star events

As of 20 March, 2020

 In accordance with the advice issued by the Australian Government, The Business of Events has been postponed and will not proceed on the scheduled date of the 19 March 2020, at Luna Park Sydney.

 We are carefully working through the next steps with our partners to determine potential new dates for our Event later in the year. This takes time, so we truly appreciate your patience and understanding as we navigate this new territory.

 Whilst we are still working through the details, we can advise that tickets that have been purchased for this Event will remain valid for the new date. If you are unable to attend the new date, you will receive a refund.

 Caring for your safety and well-being has been and always will be our most important priority.

 Should you have any questions, please reach out: info@thebusinessofevents.com.au. Please understand that due to the high volume of enquiries, we are experiencing longer than normal response times but we will endeavour to get back to you as soon as we can.

 We look forward to welcoming you back to this Event as soon as possible.

 Please stay safe during this difficult time.


We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Jeremy Garling

Founding Creator, The Fourth Wall
As Founding Director of Fourth Wall, Jeremy aims to generate meaningful digital interactions that result in higher ROI.
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Stuart Frank

Director, Strategic Events Asia Pacific - Salesforce
Stuart uncovers how and why international event attracting 14,000 delegates connects customers with partners in a way that generates significant commercial impact.
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Penny Elmslie

Global Director of Brand and Community, Xero
An accounting technology conference has never looked so stimulating. The "Coachella for accountants", Xerocon, attracts over 3,500 people, annually. Find out how you can build a cult-like following of loyal event go-ers.
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Leonie King

Team Leader Festival and Events, City of Greater Dangenong
Leonie reveals how Springvale Snow Fest became an immediate hit. Find out how the community event attract 43,000+ attendees and win Best New Event (twice)!
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Shireen Da Costa

National Conference Manager for Membership Association, HIA
Shireen Da Costa, National Conference Manager has planned and delivered large-scale interactive events across multiple industries. Find out how she’s pushed the boundaries to grow HIA’s revenue, membership engagement rate and curated a must-attend event.
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LIsa Messenger

CEO, Collective Hub - Pre-Conference Breakfast Keynote
Lisa Messenger, CEO, Collective Hub will unlock the power of her 800,000+ social community and the tangible effects the virtual community has on her bottom line.
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Jonathan Holloway

Artistic Director and Co-CEO, Melbourne International Arts Festival
By championing giant thinking and vision, Jonathan has repeatedly harnessed innovation. Creating landmark and award winning events is second nature to TBOE keynote.
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Christine Harle

Sustainability Engagement Coordinator, Lake Macquarie City
Christine has transformed the City of Lake Macquarie’s 10-year-old, one-day community event into a three-day festival whilst maintaining its one-day budget. Find out how Christine turned a region into a destination and won 2018 Australian Event Award for Best Community Event.
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Tim Baggott

Creative Director, Amplify
Creates integrated and immersive solutions to build authentic and long-term connections with his audience. Find out how to turn consumers into fans by executing, interactive, never seen before, campaigns examples from Google, The Iconic, Spotify, YouTube and more.
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Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference!”

Meagan Ketkas

Partnership Marketing Consultant at Cbus Super Fund

fantastic presentations! I spoke with PEOPLE who were pumped by the content and ideas to take back into their organisations."

Damien Hodgkinson

Executive Director, Melbourne International Comedy Festival

We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”

Katrina Khamhing

Events and Communications Officer, Asbestos Safety and Eradication Agency


Get the latest event industry insights and tips for doing events better.


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