Unlock the impact

EXCLUSIVE OFFER: The next 25 conference tickets sold will access the exclusive breakfast, absolutely free!* 

Use promo code FIRST25 at check out.



19th March 2020 Luna park, sydney

Your key to unlocking the full potential of your next event

EXCLUSIVE OFFER! The next 25 people who register and pay the pre-sale price to attend The Business of Events will get access to an intimate and exclusive breakfast with Lisa Messenger, CEO of Collection Hub. Use code FIRST25 at checkout.

The Business of Events is the ultimate conference for professionals from the corporate, government and association sectors who are responsible for planning and executing events. This conference will leave you with new ideas and first-hand strategies from leading industry speakers that will ensure your next event is both powerful and successful.

By attending, you will gain targeted industry knowledge and insights into:

 • measuring event value and tracking effectiveness
                 • using events to build brand advocacy and customer loyalty
                            • industry success stories via case studies and peer-to-peer learning
                            • innovative and creative ideas to engage and impact your audience
This is the only conference in Australia that focuses on the strategy of planning great events!



We’ve put together a program of forward-thinking, innovative speakers from Australia and around the world, who have skill sets right across the business sphere. Some names are from outside the sector. Some names are event royalty. Each one has something different to teach you. 

For all speakers click here.

Jeremy Garling

Founding Creator, The Fourth Wall
As Founding Director of Fourth Wall, Jeremy aims to generate meaningful digital interactions that result in higher ROI.
Read more

Felippe Diaz

Business Director, George P Johnson
Tasked with creating event experiences that provoke emotion, fuel passion and instil FOMO, is Felippe Diaz, Business Director, George P Johnson. Having worked with the likes of the Invictus Games, YSL, IBM, Toyota, In-n-out Burgers and Optus, Felippe will share how you can push your event to the next level.
Read more

Linda Tillman

CEO, Tilma Group
As CEO of Tilma Group, an organisation specialising in tourism development, event strategy and destination marketing. Linda has worked with dozens of regions Australia-wide to increase financial return return.
Read more

Shireen Da Costa

National Conference Manager for Membership Association, HIA
Shireen Da Costa, National Conference Manager has planned and delivered large-scale interactive events across multiple industries. Find out how she’s pushed the boundaries to grow HIA’s revenue, membership engagement rate and curated a must-attend event.
Read more

LIsa Messenger

CEO, Collective Hub - Pre-Conference Breakfast Keynote
The vibrant, game-changing founder and CEO of Collective Hub. Launching Collective Hub as a print magazine in 2013 with no experience in an industry that people said is either dead or dying.
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Simon Latchford

CEO, Visit Sunshine Coast
Drawing on his experience, Simon Latchford will share the strategies implemented at Visit Sunshine Coast that have developed a strong regional brand, one that has seen record international tourism figures and expenditure generated through events.
Read more

Jonathan Holloway

Artistic Director and Co-CEO, Melbourne International Arts Festival
By championing giant thinking and vision, Jonathan has repeatedly harnessed innovation. Creating landmark and award winning events is second nature to TBOE keynote.
Read more

Christine Harle

Sustainability Engagement Coordinator, Lake Macquarie City
Christine has transformed the City of Lake Macquarie’s 10-year-old, one-day community event into a three-day festival whilst maintaining its one-day budget. Find out how Christine turned a region into a destination and won 2018 Australian Event Award for Best Community Event.
Read more

Venessa Cowell

Head of Food Events, Nine Entertainment
Conceptualizing and delivering over 50 events annually that see over 1 million attendees is Venessa Cowell, Head of food events at Nine Entertainment. Find out how Venessa leveraged her event environment to enhance the experiences of Good Food Month, The Night Noodle Markets and more.
Read more


$ 549
  • ex GST
  • Access to an exclusive breakfast with Lisa Messenger (limited time only)
  • 1 Day Conference Ticket per person
  • Entry for 1 to Networking Drinks at Coney Island
  • All Food and Beverages
  • Ends 13 December, unless sold out prior


$ 659
  • ex GST
  • 1 Day Conference Ticket per person
  • Entry for 1 to Networking Drinks at Coney Island
  • All Food and Beverages
  • Starts 14 December, unless pre-sale sold out prior

Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference!”

Meagan Ketkas

Partnership Marketing Consultant at Cbus Super Fund

fantastic presentations! I spoke with PEOPLE who were pumped by the content and ideas to take back into their organisations."

Damien Hodgkinson

Executive Director, Melbourne International Comedy Festival

We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”

Katrina Khamhing

Events and Communications Officer, Asbestos Safety and Eradication Agency


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