• measuring event value and tracking effectiveness
Your key to unlocking the full potential of your next event
The Business of Events is the ultimate conference for professionals from the corporate, government and association sectors who are responsible for planning and executing events. This conference will leave you with new ideas and strategies first-hand from leading industry speakers that will ensure your next event is both powerful and successful.
The Business of Events is the ONLY industry conference in Australia focusing on the strategic planning and commercial side of the events business.
By attending, you will gain targeted industry knowledge and insights into:
• using events to build brand advocacy and customer loyalty
• industry success stories via case studies and peer-to-peer learning
• innovative and creative ideas to engage and impact your audience
Tickets are capped to ensure an intimate learning experience. Secure yours now!
highlights from the conference
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what they are saying..
“Congratulations on a great conference. There were some fantastic presentations and delegates I spoke with across the two days who were pumped by the content and ideas to take back into their organisations.”
Damien Hodgkinson
Executive Director, Melbourne International Comedy Festival
“Hands down, one of the best conferences I’ve attended in a while! I’d definitely recommend all those working in events to attend next year’s conference! My number one highlight, was meeting former White House Director of Events – such an inspiration!”
Meagan Ketkas
Partnership Marketing Consultant at Cbus Super Fund
“Thanks to the team for such a great conference! We learnt so much from the great line up of speakers and sessions and thank you again for the private event with Laura – she was so inspiring and provided us with so much knowledge!”
Katrina Khamhing
Events and Communications Officer, Asbestos Safety and Eradication Agency
“Thanks for inviting me to speak and participate – it was a great event, and very well organised! Thanks for making it so easy for me to be involved.”
Helen Sawczak
National CEO, Australia China Business Council
“Thanks to the team for putting on The Business of Events! I had an inspiring Friday afternoon attending the Keynote session with Laura learning about the 5 pillars of engagement, coming away with invaluable lessons that will help not just in understanding the events industry but in all areas of my professional life.”
Angie Cave
Divisional Manager – Sales & Marketing; Events Specialist, Sirius Events
“What a fantastic event – well done to the team at The Business of Events, the speaker line up and content was incredibly valuable and the delivery and production was outstanding. The venue also delivered on all fronts so thank you to all involved. Laura was the perfect MC and her energy was infectious – can’t wait for TBOE 2020!”
Steve Coombes
Managing Director, EventConnect.com
ON THE BLOG
Get the latest event industry insights and tips for growing your business on the blog.
Pillars of engagement lead to success, says ex-White House employee
June 7, 2019
The Business of Events 2019 conference was closed out by international keynote speaker Laura Schwartz, a former director of events at the White House. Laura
Six tips to help you work smarter
June 7, 2019
Events are incredibly time-consuming to create, but with some handy tricks up your sleeve, you could find yourself shaving off a few hours on repetitive
Work on warmth and strength to succeed, says master of influence
June 7, 2019
We’ve all met someone who seems to have it all. When they talk, people listen. If they make suggestions, others act. And when they walk
Create value for long-term partners, says industry expert
June 7, 2019
Sponsorship and partnerships are vital for any event, and not just for the money they generate. Creating meaningful relationships with sponsors is the first step
Make changes by understanding driving factors
May 30, 2019
Change is inevitable in the business world. Sometimes it’s forced upon you and other times you’re in charge. How often, though, do we have ideas
All business leaders face issues, according to survey of CEOs
May 30, 2019
Carmen Bekker – partner, customer brand and marketing advisor for KPMG Australia – talked to the audience at TBOE 2019 about the results of a